All Consumer Experience articles – Page 20
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ArticleNew spray system from MULTIVAC replaces plastic interleavers on thinly sliced products
With its innovative new spray system, MULTIVAC is introducing a solution for packaging thinly sliced or highly sticky products that removes the need for conventional interleaving film between the slices of these products.
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ArticleWorld’s first deodorant designed for people with disabilities revealed by Unilever
Unilever’s Rexona brand has developed a unique deodorant pack that has been specifically designed for consumers with disabilities.
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ArticleOmnichannel under the magnifying glass
Elin Li, Business Development Manager at Holmen Iggesund, shares her insights into how packaging can help with a successful omnichannel strategy with Elisabeth Skoda.
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ArticleHow smart packaging design is transforming pharma and the patient experience
In this article, Rich Quelch, global head of marketing at packaging design agency DiD, looks into the latest developments in smart packaging design and how pharma companies, healthcare professionals, and patients are benefitting.
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ArticleExploring the potential of neuro marketing in packaging
What do people actually like to buy? European consultancy Beyond Reason aims to take some of the guesswork out of consumer behaviour, and zoom in on the "missing element" - implicit motivation.
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ArticleThe role of packaging in an omnichannel world
How can packaging help to create a successful omnichannel strategy? We speak to Uwe Melichar, president of the European Brand & Packaging Design Association (epda-design.com) to get his take on the role packaging can play.
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ArticleAldi trials packaging-free products
Retailer Aldi today announced that it has launched a trial that will measure consumer response to packaging-free products.
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ArticleE-commerce companies urged to reduce parcel volumes to limit impact of courier driver shortages on online deliveries
Research recently released by market intelligence agency Mintel shows that the COVID-19-inspired rise in online shopping has driven a boom in demand for courier and delivery services.
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ArticleWith audited certificates on recycled content, Faerch aims to set a new standard for transparency
With the goal of ensuring maximum transparency, Faerch has started providing customers with third-party audited statements on the recycled content in its PET food packaging products.
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ArticleIs a focus on shelf life masking other opportunities to reduce food waste?
Olga Kachook, senior manager at the Sustainable Packaging Coalition, asks if the FMCG value chain’s fixation on shelf life hinders the ability of packaging to prevent food waste.
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ArticleLeveraging the power of smart packaging
David Rogers, marketing manager at Blue Bite, discusses how brands can benefit from smart packaging technologies and build a digital platform to engage consumers.
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ArticlePrinted electronics and packaging - a look at the OE-A competition
In its annual competition, OE-A, the Organic and Printed Electronics Association, a working group within VDMA, looks for new ideas, prototypes and designs related to flexible, organic and printed electronics.
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ArticleGreiner helps Tesco add ‘snap’ back to PP yoghurt tubs
Over the past two years, following requests from retailers, Greiner Packaging has replaced yoghurt multi-packs made from polystyrene (PS) with polypropylene (PP), and ‘Project Snap’ has now successfully recreated the ‘snap’ which consumers love.
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ArticleA close-up look at HelloFresh’s packaging and sustainability strategy
Mealkit provider HelloFresh recently presented their Sustainability Report for 2020, which details plans to reduce food waste, managing supply chain efficiencies, continuous improvement of packaging solutions as well as ongoing collaborations.
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ArticleULMA develops new MAP solution with focus on material usage reduction
ULMA Packaging UK has recently developed a new modified atmosphere packaging (MAP) solution for low-height sliced products, like meat and cheese.
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ArticleDanone launches formula milk in pre-measured tab format
Danone has announced the launch of the "first ever" formula milk in the United Kingdom to be sold in a pre-measured tab format. The company says that it is introducing this format innovation in response to parents’ desire for greater convenience.
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ArticleThe inside story of the McDonald’s packaging rebrand
McDonald’s recently teamed up with Pearlfisher to rethink its packaging design, with a focus on aesthetic minimalism. We talked with Matt Sia, creative director at Pearlfisher, to get the inside story on the rethink.
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ArticleDriving e-grocery sales by taking a total system approach to food packaging
Andrea Questa, e-grocery solutions manager EMEA at Sealed Air, looks at the critical role of taking a total system approach to primary and secondary food packaging in developing a successful e-commerce strategy.
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ArticleSouth-Korean start-up looks to tackle microplastics consumption with innovative bottle cap filter
South-Korean start-up Real Water has come up with a unique reusable bottle cap that filters out microplastics from bottled water, thus reducing synthetic polymer contamination.
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PodcastPodcast: A closer look at smart packaging with AIPIA
In the latest edition of the Packaging Europe podcast, we explore the dynamic smart packaging industry with AIPIA - the Active and Intelligent Packaging Industry Association. Elisabeth Skoda speaks to the recently appointed new Advisory Board chair Stéphane Piqué, and the outgoing chair Dick de Koning.