Fanta and Warner Bros. Pictures are celebrating the release of Tim Burton’s Beetlejuice Beetlejuice in cinemas with a lineup of limited-edition Fanta cans, including an exclusive Beetlejuice flavour, and the opportunity to win tickets by scanning a QR code.
Limited-time redesigns will be applied to the full range of Fanta flavours, depicting actors Jenna Ortega (Orange), Winona Ryder (Strawberry), Catherine O’Hara (Pineapple), Monica Bellucci (Grape), and Willem Dafoe (Lemon) in their respective roles. A new character, Bob the Shrinker, will appear on the Strawberry Kiwi can.
Additionally, the titular Beetlejuice, played by Michael Keaton, will receive his own Limited-Edition Fanta Beetlejuice flavour. The can is designed to resemble the character’s iconic suit with a black and white striped design and will offer a unique flavour expression.
A QR code will be featured on every can. Consumers can scan it to access exclusive physical and digital experiences; for example, they can enter a draw to win tickets to watch Beetlejuice Beetlejuice in cinemas.
The campaign will run through September and October and tie into the Halloween season under the ‘Summon What You Wanta’ tagline. More experiences will be available by scanning codes on Beetlejuice Beetlejuice products and downloading the Coca-Cola App or arriving at the OneXP page, with Fanta set to announce them in the near future.
“We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theatres this September and are proud to partner with Fanta on this character’s long-awaited return to the big screen,” says Dana Nussbaum, executive vice president, Worldwide Marketing at Warner Bros. Pictures. “Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Ibrahim Salim Khan, VP Global Category Strategy, Fanta at The Coca-Cola Company, adds: “We’re excited for fans to try out our special new Fanta limited edition flavour – an unmissable extension of the Fanta range. There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season.”
In similar news, Absolut has commemorated the rediscovery of Andy Warhol’s Absolut ‘blue’ painting by collaborating with The Andy Warhol Foundation for the Visual Arts and producing a limited-edition bottle exclusively for global travel retail. Consumers are invited to scan a QR code and learn how to make a new signature cocktail, developed to celebrate the occasion.
Earlier this year, Bloom designed a can for the limited-edition Tango Mango flavour platform – part of Britvic’s sugar-free Tango Editions lineup – with its sights set on engaging younger consumers with a ‘bold’ and ‘dynamic’ design; while professional designer Ofen Hu marked the Lunar New Year with limited-edition packaging for the Carlsberg Pilsners product range.
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