Ravenwood has introduced its linerless recessed carton board trays with removable plastic lids, targeting ‘food to go’ retailers and said to provide improved production efficiency and food safety.
The company states its new linerless solution means that packers can now run both flat-bottomed and recessed trays on the same machine without the need for complicated change parts, increasing operational efficiency, production flexibility and the versatility of its Nobac 5000 linerless applicator.
Ravenwood says that previously, recessed trays with lids were labelled using a C-Wrap label along with an additional plastic tamper proof label that had to be applied by hand to the reverse of the pack. The new solution utilizes a D-wrap linerless label that spans the top of the lid, wraps down the sides of the tray and adheres to the base, meaning an extra tamper-proof label is no longer necessary.
The new trays are apparently easy to stack and store, aiming to streamline the packaging process for staff in both factories and supermarkets. Ravenwood says the clear lids are designed to increase visual appeal for consumers and encourage impulse purchases. The design also seeks to support portion control, ‘ensuring consistent servings’ and helping to reduce food waste.
Reportedly, the solution has already been implemented by two of the UK’s largest food retailers across their ranges of poke, buddha and katsu bowls.
Ravenwood’s UK sales manager, Jan Rees, commented: “This is a significant milestone for Ravenwood as we continuously seek innovative solutions to tackle labelling challenges with linerless. It allows for easy disposal and ensures that packaging can be recycled alongside other household items. This convenience not only supports sustainable practices but also reduces waste in landfills, making it a responsible choice for those seeking quick and climate conscious meal options.”
The company revealed the ‘world’s first’ linerless promo flash labeller in September, designed to be a standalone applicator or as an integrated option with any linerless applicator in the Nobac 5000 range. According to Ravenwood, this design reduces material usage, waste, and CO2 emissions.
Avantium collaborated with fresh food company Royal Vezet this month to implement its polyethylene furanoate (PEF) based packaging for salad bowls, set to be used by Netherlands supermarket chain Albert Heijn. Avantium says its PEF is a ‘100% plant-based, fully recyclable’ polymer and offers a renewable and circular packaging solution for Royal Vezet’s salad bowls.
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