Every Can Counts has announced that this summer, it helped festival goers across the UK and Ireland recycle over 100,000 cans – a 59% year on year increase – while spreading the word about the importance of recycling.
The recycling not for profit says 62 ambassadors attended various events including Download Festival, the Red Bull Soapbox Race, Stendhal Festival, 2000trees, and Latitude Festival. At each gathering, the Every Can Counts team collected drink cans using methods from bespoke recycling backpacks to cage installations and festival-themed voting bins.
The ambassadors offered rewards for recycling drink cans at Download Festival, Latitude Festival and Electric Picnic, giving festival goers the opportunity to exchange sacks of empty cans for festival-branded t-shirts or keyrings made from recycled aluminium.
Apparently, the ambassadors also gathered over 6,700 responses for Every Can Counts’ recycling survey, with the results revealing that festival goers would recycle more when they’re away from home if there were more recycling points. Beaches, green spaces, streets and shopping centres were named the top locations where people feel more drink can recycling points are needed.
Chris Latham-Warde, programme manager at Every Can Counts, said: “It’s been a fantastic summer working with major festivals and event organisers across the UK and Ireland, as well as our drink brand partners, to raise awareness about the importance of recycling. Every can that is recycled can be back on the shelf in 60 days and if we work together, we can all enjoy greener festivals while getting closer to our goal of a 100% drink can recycling rate.”
At this year’s Red Bull Soapbox Race in London, Every Can Counts placed third out of 55 other teams with their aptly named Chitty Chitty Can Can to claim the bronze medal.
This summer Italian tea beverage Estathé, produced by Ferrero Group, partnered with Crown to launch its summer promotion in ‘infinitely recyclable’ aluminium cans. The two companies aimed to offer consumers in Italy the opportunity to collect each beach character featured on the cans, while also utilizing a responsible package.
More recently, Fanta and Warner Bros. Pictures celebrated the release of Tim Burton’s Beetlejuice Beetlejuice in cinemas with a lineup of limited-edition Fanta cans, including an exclusive Beetlejuice flavour, and the opportunity to win tickets by scanning a QR code. Consumers can scan the code to access exclusive physical and digital experiences, such as entering a draw to win tickets to watch Beetlejuice Beetlejuice in cinemas.
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