Innovia Films, a BOPP films producer, has announced its new white ‘ultra-low density’ film specifically engineered for ice cream flow wrap packaging.
The new film grade was developed, trialled and launched at the Innovia Films site in Płock, Poland. The films are reportedly largely unaffected by climatic conditions but should not be stored at temperatures above 104°F (40°C). Under suitable storage conditions, Innovia says the film can be stored for a period of 6 months without any risk of deterioration.
“Nothing screams summer more than ice cream and we are proud to be able to offer our new VL40 white cavitated film that is an excellent partner for one of our favourite summer treats. A typical way to package ice cream is to use high-speed flow wrap packaging that preserves the quality of the product until consumption,” explains Alasdair McEwen, head of Innovia’s European Packaging Division.
“Our film is a high-gloss white coextruded OPP film with a very wide heat seal range. We made some significant changes to our extrusion lines to be able to deliver this specific film grade that is ideal for ice cream sandwiches and popsicles,” comments Piotr Piasny, general manager at Innovia Films in Płock. He adds: “Amongst other features it offers a very high puncture resistance, which is important to preserve the valuable product and prevent food waste.”
Earlier this year, single origin chocolate brand Cox & Co created paper flow wrap chocolate packaging, apparently allowing it to phase out all plastics and give consumers a kerbside recyclable wrapping. Said to have a 12-month minimum shelf life, the new packaging aimed to reduce the amount of chocolate packaging waste ending up in landfill.
CLUBZERØ and Barclays recently partnered to serve ice cream in returnable pots at this year’s Wimbledon Championships, hoping to cut down on single-use waste as attendees wait to enter the Grounds. Provided in the Game, Seat, Match Area, the pots were reportedly designed in-house to remain durable, withstand temperature and achieve customer satisfaction.
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