Berry and La Rosée 10.07.24

French cosmetics company La Rosée has teamed up with Berry to co-develop a refillable stick for its déodorant product, said to offer a weight reduction of 62% compared to a full stick.

The La Rosée déodorant is currently available in pharmacies across France. The company says the deodorant is made from 99% natural ingredients and its formula complies with a strict formulation specification that includes no aluminium salts or alcohol. 

It adds that key criteria for the packaging was to have a reusable pack that could contain recycled material with no over-wrapping or secondary packaging. At the same time the pack needed to be watertight, offer convenience and ease of use for the consumer, and be aesthetically pleasing to maintain brand image. 

Berry’s Exclusive Refill solution apparently enables consumers to continuously use the same deodorant stick, through a specially designed refill that cannot be used on its own. Berry states that the mono-material polypropylene (PP) construction of the refill solution offers a weight reduction of 62% compared to a full stick. 

While initial production of the new stick was in virgin PP, Berry and La Rosée are working to switch the Exclusive Refill to include Berry’s proprietary CleanStream recycled PP for contact-sensitive applications. The Exclusive Refill is being produced at Berry’s factory in Marolles, France, enabling local sourcing to assist La Rosée to minimize its carbon footprint during deliveries. 

“We are delighted to have collaborated with La Rosée in the success of this project,” said Antoine Rousset, sales market manager of Personal Care at Berry Global. “Reuse is a key element of our ongoing sustainability strategy, and we are now working with La Rosée in the development of further refill solutions. The lightweight 200ml Prima refillable jar has also just been launched, and there will be more to come!” 

Last month Berry revealed its customizable, rectangular HDPE bottle solution for the beauty, home, and personal care sectors, available with up to 100% post-consumer recycled plastic. Its rectangular shape is set to enable efficient stacking and take up less space in transportation, storage, and on the shelf. 

Back in May, Amcor and cosmetics company AVON announced the launch of the AmPrima Plus refill pouch for the AVON Little Black Dress classic shower gels in China, aiming to reduce carbon footprint and water consumption. The companies say the AmPrima refill pouch is designed to provide a more ‘sustainable’ packaging solution that delivers the barrier properties, stiffness, graphics performance and run speeds of unrecyclable alternatives, while also providing convenience to consumers. 

If you liked this story, you might also enjoy: 

How are the top brands progressing on packaging sustainability? 

Sustainable Innovation Report 2024: Current trends and future priorities 

Reuse vs. single use – which is better for the environment? 

The ultimate guide to global plastic sustainability regulation