Inside the Starbucks reusable cup programme

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Starbucks’ pilot scheme will mean consumers in various cities in Europe can purchase a hot or cold drink in a reusable cup for a small deposit, which is repaid as tender once the cup is returned to the store for cleaning and then reuse. A spokesman from the company tells us more about how the trial is progressing and future plans to scale its reuse model across the EMEA market. 

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