Amcor engineers and designers developed a unique solution to address denting and won Gold for Packaging Innovation from DOW.

Amcor leaders from its rigid packaging business recently accepted the 2019 Packaging Innovation Award at the K Show in Dusseldorf, Germany. The award recognises some of the world’s most innovative packaging breakthroughs in technology, customer experience and responsible packaging.

The Amcor-designed Geo-Strap™ base for Nestle’s Coffeemate® natural bliss® Cold Brew bottle reduces vacuum denting at the shoulder. Nestle consulted with Amcor to modify the design while eliminating the denting.  The Geo-Strap base incorporates two other hot-fill base technologies, PowerStrap™ and PowerFlex™. The new base is a low-profile, vacuum-absorbing design that flexes to counteract the vacuum generated when the product absorbs oxygen. The Geodesic base design shifts weight out of the base and into the shoulder, while preserving the overall weight of the container. 

The bottle is made from PET which is infinitely recyclable and compared to other packaging types produces up to 70% less greenhouse gas emissions (with existing technologies including chemical recycling and compared to glass and aluminium cans).  

“We’re honoured to receive this innovation award,” said Eric Roegner, President, Amcor Rigid Packaging. “By modifying the preform design of the container, our Geo-Strap maintains the container’s light weight, which keeps the Cold Brew container 4 to 8 grams smaller than competitor products. The new design also improves performance and consumer appeal of the container.”