UPM Raflatac has expanded its PP Lite range of labeling solutions for the European market with the introduction of a new clear film, PP Silver Lite.
The face materials, adhesives, and backing used in the PP Lite range offer brands new ways to achieve their sustainability objectives. PP Lite label materials offer brand owners the opportunity to differentiate themselves from the competition by becoming a leader in sustainable product labeling while boosting productivity across the value chain at the same time.
By combining a lighter face material, a lower coat-weight adhesive, and a lighter backing, products in the PP Lite range optimize raw material use and reduce greenhouse gas emissions, energy and water consumption, and waste. In line with the PP Lite concept, PP Silver Lite is a multi-purpose label material suitable for labeling rigid containers with smooth surfaces in beverage and home and personal care applications.
"Our Label Life demonstrates that by replacing conventional PP label materials with our PP Lite solutions, brand owners can optimize raw material use and make sustainability gains through a lower environmental footprint," explains Jan Hasselblatt, Director, Global Business Development, UPM Raflatac. "With the addition of PP Silver Lite, the range allows brands to take their packaging designs one step further while improving productivity and demonstrating their commitment to sustainable packaging."