This year’s winner of the BillerudKorsnäs PIDA Germany design competition is a team from Stuttgart Media University. The winning students succeeded in creating a sustainable, smart and attractive packaging solution for wristwatches and other luxury items, called WatchOut.
BillerudKorsnäs Packaging Impact Design Award (PIDA), this year celebrates twelve years as an international competition. This year's challenge is based on BillerudKorsnäs own mission, "Challenge conventional packaging for a sustainable future", focused on developing smart and innovative packaging solutions that stands out in the store shelf and has increased customer value while taking responsibility for the environment.
Earlier this year, Swedish and French PIDAs were conducted in Stockholm and Paris and yesterday at an event in Ludwigsburg, the winner of the German PIDA was presented.
Winner All Categories - WatchOut
The winning contribution WatchOut, developed by Andra Frair, Ellen Vieth, Jessica Raich and Marina Hochstrasser from Stuttgart Media University (HdM Hochschule der Medien), is a sustainable popup packaging with a nature theme and a surprise effect for wristwatches and other luxury items.
In awarding the prize, the jury said:
In ”Watch out” all the requirements of the brief is perfectly matched. The substitution of a plastic box by a creative cartonboard box solutions with a simple but functional product presentation, developed with a clear graphical design and good product protection – and all this without over-packing. In total a very clever and sustainable solution.
In addition to the total winner, winners were also named in the following categories:
Sustainability Winner was ”Interdent”, an environmentally friendly packaging solution for interdental brushes, by Eva-Marie Frank, Sebastian Spörer, Vanessa Hoffer and Gabriel-Marius Popescu from Stuttgart Media University. In awarding the prize, the jury said: In “Interdent” the products are packed with a minimum of cartonboard material in an attractive and consumer friendly way. As less as possible - by a clever structural and graphical design.
Best level of innovation Winner was ”The ShellBox”, a packaging solution that combines opening, recycling and recycling of pistachio nuts, by Ramona Rabl, Leonie Strohbeck, Jessica Hofmann, Antonia Krapf and Caroline Jaap from the University of applied science in Munich. In awarding the prize, the jury said: “The ShellBox” impressed the jury team with its highly sophisticated functional mechanisms. In the concept two compartments with flexible volumes are integrated to give the consumer a place for e.g. pistachio shells or other waste in a very clever way.
A completely new pack-style with a high level of convenience. Shelf impact Winner was ”ReMove”, a glueless carton design with built-in handle designed to eliminate plastic as far as possible when packing exotic fruits, by Hagen Neugebauer and Jürgen Schuster from the University of applied science HTWK in Leipzig. In awarding the prize, the jury said: “Remove” convinced the jury in the category “shelf impact” as the idea and realization of a completely cartonboard based hand bag for exclusive fruits, with a die cut structure that makes a bag to an artificial shelf object was very impressing realized and in this product segment totally unexpected.
The Jury of PIDA Germany consisted of several renowned industry specialists: Sven von Känel (Primavera), Thomas Reissig (Verdesoft), Nina Hornung (Pack n‘ Design), Sabin Bara (Ricola), Veit Eberhardt (Edelmann), Klaus Viergutz (MPS), Andreas Schabert (Brandpack), Maren Krieg (Stabilo), Stephan Bestehorn (rlc), Ebba Seemann, Tom Sefrin (Roche Pharma), Laura Haberkorn (Look&Like), Jörg Storneke (BillerudKorsnäs) and Lena Dahlberg (BillerudKorsnäs).
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