All Print and Labelling articles – Page 68
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Article
Automated Labelling Stops Craft Beer Sales Falling Flat
Drinkers are warming to craft beer at an increasing rate and this growing taste for artisan ales has seen an upsurge in microbreweries, which has swelled the number of breweries.
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ArticleSerialisation Ensures Security Against Counterfeiting
Product piracy is a serious problem in the pharmaceutical industry. If the customer is sold a counterfeit drug, he or she will not only lose confidence in the product, but in the brand as well. There is also a risk of harm to health.
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Article
The Digital World for Packaging: 10 Top Trends
We are in the middle of a revolution. The Internet is changing everything: design, marketing and trade structures. This also has far-reaching consequences for packaging
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ArticleThe Potential of Collaborative Branding
Fickle fashionistas are a notoriously difficult audience to engage. However, there is one lifestyle brand which continues to engage and remain fresh: Liberty of London.