In a new partnership, Soprema plans to help Avery Dennison convert its glassine liners into building insulation – a move hoped to encourage labelling and packaging partners to adopt circular economy principles.
Now serving as Avery Dennison’s primary liner recycling partner across Europe, Soprema is set to expand the AD Circular liner recycling programme. It will collect used glassine liners from any brand or supplier across Europe, then provide customers with an annual certification detailing their total tonnage of liners recycled.
These liners will undergo a patented, in-house recycling process to produce cellulose wadding for building insulation. One ton of glassine liners anticipated to insulate up to two attics; it is said to last for a building’s entire lifetime and improve its energy efficiency, all while lessening demand for virgin resources.
Soprema is expected to help drive scalability and operational efficiency, allowing more customers to recycle used liners and meet their sustainability targets.
“Our partnership with Soprema highlights the transformative potential of cross-industry collaboration,” says Sophia Savvides, director of Sustainability & Strategy at Avery Dennison EMENA.
“By combining our strengths and expertise, we’re able to significantly scale our sustainability impact, driving circularity not only within labelling and packaging but across the broader construction sector.
“It’s these collaborative innovations that are essential for creating meaningful, lasting progress towards a sustainable future.”
In a similar collaboration, Soprema became UPM Raflatac’s main partner in label waste recycling in the EMEIA region back in 2023. Label waste collected through the RafCycle recycling service was set to be converted into cellulose wadding for attic insulation.
Mondi went on to report that its partnerships with Soprema, Veyzle, and WEPA had reduced 95% of waste at its Dutch and German release liner production sites in the space of two years; the treated waste was apparently repurposed into secondary raw material for insulation applications, among others.
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