TerraCycle and Evreka, a company specialising in waste management tracking, have developed a waste management technology that uses real-time data to optimise collection operations across the former’s waste streams.

According to the companies, Evreka’s software will provide asset and operations management solutions for TerraCycle’s Material Recovery Facilities (MRFs) while working in tandem with the company’s current systems. Data from the MRF will be stored in Evreka’s all-in-on management platform, which apparently monitors waste as it moves through the recycling system.

The solution is scheduled to be deployed within TerraCycle’s European and North American operations beginning in March with additional markets following throughout 2022.

Tom Szaky, CEO of TerraCycle, explains: “This software provides us the ability to centralise and scale the tracking of all waste movements through each step of our global supply chain from receipt through multiple stages of sortation and processing to final recycling.

“The centralisation and tracking methods implemented will allow third party certification of our recycling claims beyond any standards we’ve seen within the waste industry.”

Umutcan Duman, CEO of Evreka, adds: “We have achieved new successes by broadening the variety of our product range to ensure optimisation in all aspects of waste management.

“Through these successes, it is especially exhilarating to know that our efforts in digitising waste management have found a purpose toward a greater cause, where we can advance the frontiers of sustainability for a better world.”

Last year, TerraCycle announced its partnership with biopharmaceutical company Sanofi, the maker of Buscopan and Dulcolax, on an initiative allowing consumers to recycled empty prescription and over-the-counter medicine blister packs for free by dropping them in dedicated bins at participating pharmacies.

In addition, TerraCycle’s Loop initiative, first launched in 2019, offers reusable containers for a range of goods such as household and personal care products. Loop has partnered with retailers such as Tesco in the UK, offering reusable containers for brands like The Coca-Cola Company, Heinz, and Persil in select stores, and on a reusable cup scheme for hot beverages with McDonald’s.