Sun Chemical has launched its FSR range of edible inkjet inks suitable for food and pharmaceutical customisation with verified direct food printing, including onto baked goods.

Sun Chemical says its FSR ink range is based on synthetic colourants suitable for use in direct food printing applications using mid-viscosity range piezo printheads, such as the Ricoh GH2220 digital printhead. This completes a series of digital edible inks from Sun Chemical, adding to the existing low and high viscosity FSE and FSS lines, to enable food decoration with a full range of digital printhead technologies.

The FSR range has been developed using synthetic food dyes that conform to FDA and EU legislation, according to Sun Chemical, meaning it is suitable for food printing when used in the right conditions for food production. The technology is also reportedly suitable for pharmaceutical and nutraceutical markets, such as printing on pills and capsules.

Sun Chemical adds that it is collaborating with printer manufacturers specifically targeting the food and pharmaceutical industries. The launch of the FSR range apparently supports the trend of food customisation, presenting brands with the opportunity to add unique value and visual appeal to products.

Sergio Molto, marketing and business development manager, food and pharma inks, at Sun Chemical, comments: “We are seeing substantial growth in the personalized packaging market, with the latest trend being toward customization of the food product itself – particularly baked goods.

“This development marks a clear step forward for adding significant value within this industry for brands and consumers alike.

“Sun Chemical, together with DIC Corporation, has an ongoing commitment to developing solutions for the food and nutrition industry to add colour through innovation.

“Product safety and print quality were critical objectives in the development of these products to ensure consumer protection and maintenance of converter and brand reputations. The range combines an in-depth understanding of food with deep knowledge of the digital printing market to deliver a high-quality and safe solution for customers.”

Last year, Sun Chemical released a new Sunpack DirectFood Plus ink range for direct food contact, which the company said offers enhanced pigmentation and printability.