KFC has unveiled re-designed branding for its UK and Ireland markets accompanying its new Tenders and sauce options, aiming to give consumers more freedom to ‘mix, match and personalize’ their meals.
The company says the updated branding centres on its bucket packaging with a ‘subtle evolution’ of the Colonel’s image, due to be implemented across its packaging, digital platforms, advertising and restaurant environments. KFC plans to expand its boneless menu items built for dipping, dunking and solo snacking and its global beverage platform featuring Boba Refreshers, Krunch Shakes, Sparkling Lemonades and Iced Coffees, already available in select UK and Ireland locations, due to move from pilot format to a permanent menu in Australia and Canada this year.
KFC adds that it plans to open new restaurants with more dynamic environments including an open-concept design in McKinney, Texas in the US and a ‘fully immersive’ two-story restaurant in Dubai, opening in autumn. The global rollout of the new menu items and refreshed branding is expected to expand across Australia and the U.S in the coming weeks, with additional markets following through 2026.
In related news, last year McDonald’s Japan replaced its paper straws with ‘strawless’ rPET lids, transport food in 95% biomass plastic, and packed its Happy Meal toys in FSC-certified paper bags, seeking to avoid 6,600 tonnes of virgin plastic annually. The new lids are reportedly made from 100% recycled PET bottles, and the spout is said to avoid leaks and spillages during takeout and delivery, particularly for carbonated drinks.
Earlier this year, fast food chain Kwalitaria announced it would be serving fries and snacks on Notpla’s cardboard trays with a seaweed-based coating, expected to eliminate 6.9 tonnes of plastic waste and 102.5 tonnes of CO2 per year. Apparently, the Human Environment and Transport Inspectorate has declared the packaging as fully plastic-free, meaning it also complies with the EU’s Single-Use Plastics scheme.
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