Longstanding AIPIA member SML Group, an end-to-end RFID specialist, recently announced a new partnership with Elo, a leading global supplier of interactive touchscreen solutions. By combining RFID technology with interactive touchscreen solutions, this partnership brings two technology solutions together, enabling retailers to enhance customer engagement and the overall user experience, they say.

As a global provider of end-to-end, item-level RFID technology to the retail supply chain SML has installations in 5,500 stores across the globe, operating its cloud-based, item-level, enterprise RFID software suite, Clarity®, which enables retailers to boost inventory accuracy and enhance store operations.

Elo, which, with 50 years’ experience of the technology, has become a global leader in commercial touchscreen solutions. Today, with more than 25 million installations across the globe, the company offers a broad interactive product portfolio widely adopted by retailers for interactive applications such as point-of-sale, digital signage, price checkers and in-store e-commerce.

Elo’s partnership with SML on joint end-user engagement and experience enhancement projects will empower retailers to deploy an interactive hardware solution, integrating a comprehensive range of products all on the same platform, the partners believe.

Maarten Bais, EMEA general manager and vice president of Elo, said: “SML’s item-level RFID technology has been a game-changer for a number of its partners, and we are already reaping the benefits of joining forces to provide complete technology solutions to our customers. An example is Swedish retailer MQ, which deployed the new solution in their fitting rooms.”

Dean Frew, CTO and senior vice president of RFID solutions at SML Group, added: “Integrating our RFID technology in Elo products will allow us to further streamline in-store operations for Elo customers. We have been collaborating closely with the Elo team to ensure SML can provide optimal value to its customer experience solutions, and we are looking forward to strengthening our relationship and developing a long-term partnership.”

Mattias Liljenberg, CIO at MQ, which has already deployed the solution in its stores in Sweden, explained: “The development of our store concept, combined with new technology like the fitting room solution from SML, facilitates and creates more opportunities for an even better customer experience. We see exciting opportunities in being part of the transformation of the new era of retailing, where digital enhances the personal encounter.”

This article was created in collaboration with AIPIA (the Active and Intelligent Packaging Industry Association). Packaging Europe and AIPIA are joining forces to bring news and commentary about the active and intelligent packaging landscape to a larger audience. To learn more about this partnership, click here.