Inuru, an AIPIA member who pioneers the development of practical and transformative light technology, is presenting its new line of paper-thin organic LEDs (OLED) at the 2023 Consumer Electronics Show (CES) in Las Vegas this month.
The exhibit, says the company, will feature an immersive cyber-punk experience, showcasing its latest breakthroughs in whole electronic circuitry, which is condensed into thin waterproof and shockproof labels with an ultra-efficient free-form light, powered by a stamp-sized battery producing 3V and 0.5mA at 500CD.
Designed to reduce packaging waste and create a visually stunning consumer experience, the company’s patented, electric luminous film (ELF) can be used in a wide variety of applications, it claims, including several that will be making their American debut at CES.
The Germany-based start-up has previously tested the technology successfully with international brands including Coca-Cola, Reustle, and Cattier Champagne. Now Inuru is ready for its wide-scale launch of light-activated labels and wearables, it says.
“We have been preparing for this moment for a long time, and the world is finally ready to see these futuristic applications in a real-world setting,” said company founder and CEO Marcin Ratajczak, who has been developing the technology since 2012. “Inuru wants to light up the world; light can be not only beautiful but can be useful. ELFs bring light into places where it has not been before.”
While ELF can be printed into almost anything, Inuru is first setting its sights on rolling out the technology as a marketing tool, incorporating it into packaging and labels to enhance brand presence at the initial contact with customers. These customized lights are controlled by sensors that can illuminate a variety of products, including:
- Food and beverage labels that light up by touch
- Packages that turn on by motion detection when someone comes within two metres of it
- Medicine containers timed to flash upon expiration or scheduled use
- Bottles that pulse to the beat of music
“The technology is a complete game-changer for many industries,” said Inuru chief technology officer Patrick Barkowski. “Not only does it enhance branding to entice new customers, but the ELFs are super-robust and can be integrated using today’s production equipment and recycled after use.”
Additionally, Inuru is launching a suite of rechargeable OLEDs at CES, which can be merged with fabrics for a cyber-punk style wearable or safety mechanism for such purposes as outdoor running at night.
Richard Jankiewicz, Inuru’s sales and business development manager, will be showcasing pharmaceutical, retail, and fashion applications at CES. “Everyone who comes by our ‘Store of the Future’ will be in for a treat. Our look-and-feel is cyber-punk, where light is a resource to communicate with each other because, environmentally speaking, we cannot afford to do it any other way.”
A video demonstration of the technology is available.
This article was created in collaboration with AIPIA (the Active and Intelligent Packaging Industry Association). Packaging Europe and AIPIA are joining forces to bring news and commentary about the active and intelligent packaging landscape to a larger audience. To learn more about this partnership, click here.
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