A group of leading manufacturers of paper and fibre-based food and foodservice packaging has launched the European Paper Packaging Alliance (EPPA).

The alliance aims to find concrete solutions to increase recycling and to reduce carbon emissions of food and foodservice packaging without compromising food safety and human health protection. EPPA will also work with European policymakers to support these common priorities.

The Alliance's first President, Antonio D’Amato (President, Seda International Packaging Group) called on European policymakers to commit to evidence-based solutions to achieve shared objectives: "Europe and the wider world face many challenges ranging from climate change and resource scarcity to countering bacterial and viral infections. Already in the early 20th century, for example, the paper cup was specially developed to avoid the hazards and health concerns of shared and re-used glasses and dippers on public transport and in hospitals. Sustainably sourced and manufactured paper and fibre-based foodservice packaging can deliver solutions that protect the health and safety of consumers, the vitality of our environment and the viability of a circular economy. We look forward to working with policymakers to deliver solutions to these common objectives and call upon them to recommit to evidence-based policymaking and working in partnership with business."  

EPPA Deputy President, Eric Le Lay (President, Huhtamaki Foodservice Europe-Asia-Oceania) emphasised the importance of partnership and collaboration: "EPPA represents both suppliers of renewable and sustainably produced raw materials and manufacturers of foodservice packaging.  Our objective is to build partnerships with organisations who share our focus on developing and delivering practical solutions. EPPA members are committed to helping foodservice operators deliver the best consumer experience in the spirit of food safety, low carbon, and a circular economy. We look forward to welcoming new members who share our vision."  

The founding members of the European Paper Packaging Alliance are: Seda International Packaging Group; Huhtamaki; AR Packaging; Smith Anderson; Schisler Packaging Solutions; Stora Enso; Metsä Board; Mayr-Melnhof Karton; WestRock; Iggesund/Holmen and Paper Machinery Corporation.

The association will be based in The Hague, the Netherlands at the offices of Lejeune Association Management. Its Managing Director will be Hans van Schaik.