Re’s Smart Bottles, Return Stations and Refill Stations are the driving force behind a multi-retailer refill trial for FMCG that includes Unilever, Tesco, ASDA, and Co-Op, among others. We spoke to Jo-Anne Chidley, founder of Re, and Doug Morwood, managing director at Re, about the importance of consumer-focused collaboration in facilitating a circular economy and what it means to be awarded UK Research and Innovation funding for the scheme.