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The adoption of Data Matrix or QR codes, commonly known as 2D codes, is set to bring numerous competitive advantages to the food and beverage industry. Meeting new regulations, reducing downtime, and ensuring traceability all hinge on choosing the right coding technology.

Thermal Transfer Overprinting and UV Laser solutions are both designed to improve line efficiency and meet stringent regulatory standards as well as offering traceability and brand protection. And both technologies offer notable benefits in specific areas.

Markem-Imaje’s latest guide ‘Choosing the right coding solution for flexible film packaging lines’ offers valuable insights to help you make the best choice for your application.

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