Berry Global Group is distributing a customizable, rectangular HDPE bottle solution for the beauty, home, and personal care sectors, available with up to 100% post-consumer recycled plastic.

The 250ml Domino bottle is made from high-density polyethylene and therefore claims to be fully recyclable where appropriate collection schemes exist. Its rectangular shape is set to enable efficient stacking and take up less space in transportation, storage, and on the shelf.

With a 75-mm-wide front face and customizable side panels, the bottle enables all four sides of a container to be printed. As such, it is expected to help brands ‘create unique packaging experience[s] with high impact shelf presence’, including textured embossing or debossing for visual and tactile appeal.

Furthermore, the bottle’s neck is compatible with various caps and closures; Berry raises the example of its recently launched Wave2cc all-plastic dispenser.

The pack is available via Berry Agile Solutions. The company aims to help brands keep up with current trends by enabling low minimum order quantities, inexpensive options for customization, and fast and streamlined delivery.

“In a retail environment where consumers are influenced by how brands are presented on-shelf, impactful packaging and graphic design is critical,” said Joe Horton, Sales and Marketing director at Berry Agile Solutions. “We want companies to be able to easily create eye-catching designs in line with their own brand objectives. Domino helps brands quickly respond to current consumer trends and create the ‘Wow’ factor at lower cost.”

In another recent announcement, Carbios, L’Occitane en Provence, and Pinard Beauty Pack have sourced biorecycled PET – stemming from a process in which waste is depolymerized using enzymes and repolymerized into new PET resins – to construct a bottle for the the L’Occitane Amande shower oil range. The retailer intends to completely transition into 100% post-consumer recycled PET bottles by 2027.

Also, Unilever’s Wonder Wash laundry detergent is now being sold in PET bottles containing 35% post-consumer recycled content. Said to be fully recyclable, the packs are expected to add to the 72% of Unilever’s entire plastic packaging portfolio already designed for recycling.

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