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“We are inviting our suppliers to work on packaging innovations for Loop,” Bertrand told Packaging Europe. “Such packaging must meet four criteria to be considered. It has to deliver higher quality or a luxury experience in relation to disposable packaging; it must be more convenient for the customer and reusable up to 100 times; and the product must be cheaper over the whole lifecycle.”

Carrefour will be responsible for managing the Loop supply chain in France, handling delivery, customer services, and collection of empty packaging at the same time as delivering new products. The pilot will commence on a small scale in the Paris region, with a view to quickly applying the lessons learned. “We’re treating this like a start-up,” Bertrand remarked. “We are ready to move fast and accelerate., we can develop this by testing out new ideas, e.g. maybe we’ll try a pop-up stores or extend Loop to drive-through formats, which are more prevalent outside Paris. We can approach this in an agile way: it’s a very different mindset for a such large company.”

Visit www.carrefour.com/content/combating-waste for full details of Carrefour's sustainability commitments.