All Comment articles
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ArticleOne Year of Transformation: adapa Group Takes Stock
A year into the transformation initiated in mid-2024, adapa Group’s CEO Noël Kasmi and Head of Group HR Aránzazu Salguero Cruz reflect on the Group’s journey and the road ahead.
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ArticleWhat do brands actually want?
The world’s biggest brands are changing how they package their products. Ton Knipscheer of the European Co-Packers Association and TK Consulting tells us more about the drivers of this trend, and how we can expect it to evolve in the future.
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ArticleINC-5.2: Breaking point or turning point?
INC-5.2 was a failure – but is that necessarily a bad thing? Willemijn Peeters, founder of Searious Business, tells us why this breakdown might be exactly what is needed.
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ArticleThe PPWR countdown is on. Are you ready?
With less than twelve months until the EU Packaging and Packaging Waste Regulation (PPWR) takes effect – requiring all to be compliant or face large fees – organisations must act fast to future-proof their packaging portfolio and examine how emerging technologies can help. Anu Solanki, sustainability expert at PA Consulting, and Ryan McGinley, packaging design expert at PA Consulting, tell us more about how companies across the value chain can get it right.
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ArticleINC-5.2 was a failure – what happens next?
1257 days after governments first agreed to develop an international legally binding treaty on plastic pollution, the world is still waiting.
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ArticleThe packaging blind spot that could be costing your company money
The next wave of EPR fees is set to bring in stricter fees, more stringent recyclability demands, and complex data requirements across Europe. Former Reckitt packaging director Arno Melchior explainswhy digitalisation is the key to surviving the next wave of EPR regulation.
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ArticleINC 5.2: Chance for industry to seize ‘historic opportunity’
With talks on a global plastics treaty resuming today, Ambrogio Miserocchi, Plastic Policy Lead and Co-Lead of the Business Coalition for a Global Plastics Treaty, calls on world leaders to stay ambitious and seize a historic opportunity to deliver a robust final agreement to end plastic pollution.
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ArticleWhy are big brands struggling with their packaging sustainability goals?
Last year, we reported on Unilever and PepsiCo revising their packaging sustainability targets downward. Neil Osment, Managing Director of packaging market research company NOA, explores the barriers that have prevented major brand owners from meeting these goals—and offers advice on how to overcome them.
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ArticleEurope’s PET tray recycling industry fights on in face of existential challenges
Only 28% of PET tray material was collected for recycling in 2022, according to ICIS. In the face of confusion around policy, cheap rPET imports, and slowing investment, what can be done to ensure the PET industry meets its 2030 PPWR targets? Matt Tudball, Senior Editor for Recycling at ICIS, takes a closer look.
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ArticleHow to make packaging choices with the PPWR in mind
In light of the EU’s new Packaging and Packaging Waste Regulation, every pack must now somehow protect the product, please consumers, and meet stringent sustainability guidelines – all at the same time. Anna Perlina, sustainable packaging consultant at Integrity Solutions, has developed a five-step, data-driven flow that aims to turn this daunting task into a clear decision path.
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ArticleWhere is the European glass industry at in 2025?
In June, Michael Giannuzzi was elected as the new President of FEVE, the industry group representing the European glass packaging industry. In a recent conversation with Giannuzzi, we discussed his ambitions for the new role – plus how he plans to confront the massive headwinds facing the glass packaging sector.
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ArticleWhat the biggest packaging conversations really show us
In this article, LinkedIn’s biggest packaging design influencer, Lisa Cain, unpacks the themes and stories that have impressed her the most in recent months.
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ArticleAn important update on the U.S. Plastics Pact
Last week, as part of our Bulletin coverage, we took a closer look at the potential implications of brands like Mondelēz, Mars, Nestlé, L’Oréal USA, and Walmart ending their involvement with the U.S. Plastics Pact. In this article, Jonathan Quinn, CEO at the U.S. Plastics Pact, gives us a different perspective on this news.
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ArticleIs plastics recycling in Europe at a crisis point?
Europe’s plastics recycling sector is in turmoil. As a result of cheap virgin resin imports, falling demand, and perceived weak enforcement, the industry stands at a crossroads. In this article, Edward Kosior, CEO and Founder of Nextek Ltd, argues that failure to address these issues could lead to environmental disaster.
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ArticleIs this the end of the US Plastics Pact?
Mondelēz, Mars, Nestlé, L’Oréal USA, and Walmart are among the big brands suspected of leaving the U.S. Plastics Pact in the past few weeks. What does this mean in practical terms? Tim Sykes, Packaging Europe’s brand director, investigates.
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ArticleThe sustainable packaging hero’s journey
Could we use the hero’s journey framework to retell the story of sustainable packaging? And could that story help our industry make sense of the challenges we’re facing, and find motivation for the road ahead? Olga Kachook, SPC Director at GreenBlue, takes a closer look.
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ArticleA closer look at Tetra Pak’s brand-new paper cap
In April, Tetra Pak unveiled an ‘industry-first’ paper-based cap for its carton packages, made from 87% renewable content. To learn more about this innovative solution, we spoke with Aldo Fontana, Global Product Manager at Tetra Pak.
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ArticleThe problem with reusable packaging (and how to solve it)
Reusable packaging has a huge problem. Consumers express enthusiasm for refillable concepts, but demonstrate dramatically lower willingness to actually seek out refill stations. How can this problem be solved? In this article, Calvin Lakhan, Director of Circular Innovation Hub at York University’s Faculty of Environment and Urban Change, breaks down the findings of a fascinating new study on this issue.
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ArticleWhat can other countries learn from the PPWR?
For all the criticisms levied at the PPWR in its current form, the UK could learn a thing or two from its ambitious and collaborative effort to get things moving.
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ArticleThe Brief: Getting packaging design right in 2025
Packaging design has never operated in isolation, but in 2025 the pressure to get it right is sharper than ever. Sustainability targets are tightening, budgets are under scrutiny, and consumers are better informed. So, how can companies get it right? Smurfit Westrock’s Lisa Cain tells us everything we need to know.