Katharina Chemnitz, Product Designer at Ardagh Group, talks about the design process:“One of the main design challenges was to work out the optimum position for leaf decoration on the sides of the jars. We decided to use both embossing and debossing to create the leaves within the glass, both to create the required grip and to avoid any glass-to-glass contact during transportation.”
Odenwald brand owners, Andros, carried out consumer research to understand their needs and to determine the final design. Mirco Bastiani, Head of Marketing at Andros comments:“In our research, consumers chose this as the final design as they felt it was more than just a jar. It gives easy access to 100% of our sauces and preserves, plus its friendly appearance makes it attractive for reusing and for upcycling ideas.”
Interested in more stories about how packaging can help shape the consumer experience? Check out our sister publication Touchpoints.