Martine Groeneveld of the Active and Intelligent Packaging Industry Association introduces a collaboration between AIPIA and Packaging Europe to share the story of how businesses are growing this young industry.
At this year’s Wimbledon tennis tournament Evian is partnering with Reward4Waste on a project that incentivises recycling via a novel consumer reward scheme.
Digimarc Corporation, a leading AIPIA member which created Digimarc watermarks, next-generation digital identification and detection-based solutions, recently announced the launch of its Digimarc® Brand Integrity digital solution, which gives brands and their customers more sophisticated and flexible ways to verify the authenticity of products, it says.
Counterfeit or substandard medicines adversely affect the health of millions of people and cost an estimated $200 billion annually. Their burden is greatest in developing countries, where the World Health Organization estimates that one in ten medical products are fake.
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