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Event Overview


Preventing waste entering the environment and reducing the world’s carbon footprint - these two critical challenges are reflected in the EU’s Green Deal, which sets out a clear ambition to 2030 advancing the circular economy for plastics and reaching carbon neutrality.

At Dow we’re committed to achieving these goals. Our mission is to meet society’s and our customers’ expectations to produce circular solutions for plastics with the lowest possible carbon footprint.

In this webinar, we’ll shed light on the complex and dynamic regulatory landscape focused on plastic packaging, we explore the current situation on the collection and recycling of films and flexible packaging, the intersection with EPR fees and the legal and market drivers for recyclable packaging. With examples we’ll show how we can help you and our customers get ahead of the curve.

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Learning Objectives

  • Gain an overview of Dow’s actions/activities to accelerate the Circular Economy for plastics packaging
  • Understand the policy and market imperatives for recyclable packaging
  • Reflect on EPR schemes, policy status, industry initiatives on D4R and Dow’s position
  • Explore which technologies are currently available and most promising to design packaging for recyclability

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Meet your Speakers and Host


Marco Ten Bruggencate - Dow Europe GmbH/ Dow Packaging & Specialty Plastics
Commercial Vice President EMEA

Marco ten Bruggencate is the Commercial Vice President for Dow Packaging and Specialty Plastics EMEA, and is based in Horgen, Switzerland. Marco joined Dow in 2000 and held various commercial, strategic marketing and leadership roles for several Dow businesses incl. Building Solutions, Coatings, and Polyurethanes in EMEAI region before becoming the Global Business Director for Dow Building & Construction in 2014. Prior to his current role, he was the Global Strategy Director for the Polyurethanes portfolio until mid-2019. Marco earned his Master’s degree in Business Economics at the Vrije Universiteit, Amsterdam.

Peter Sandkühler - Dow Europe GmbH/ Dow Packaging & Specialty Plastics
Director of Sustainability

Peter Sandkuehler is Director of Sustainability for Dow’s Packaging and Specialty Plastics Division, responsible for defining and implementing the business’ sustainability strategy in the EMEA region. Peter has a Ph.D. in Chemical Engineering and a M.S. in Chemical Engineering, and prior to his current role he was a Fellow in Dow’s Technical Service and Development department and established the Horgen Pack Studios, encouraging collaboration between Dow businesses across the value chain. A recognized industry expert, Peter frequently engages with customers and brand owners in the design for future sustainable packaging and represents Dow in trade associations such as CPA and Plastics Europe.

Kate Geraghty - Dow Europe GmbH/ Dow Packaging & Specialty Plastics
Director of Advocacy

Kate Geraghty leads a cross-functional team to define and implement the business’s advocacy strategy and represents Dow in Plastics Europe, the British Plastics Federation, European and the CIA. She is based in Horgen, Switzerland. Kate joined Dow in 2010 and held sustainability, EH&S and marketing roles, after having gained environmental engineering, advocacy and new business development experience in multinationals, consultancies and the UK Government. Kate holds a BSc. in Environmental Science from the University of Aberdeen and a MSc. (Dist.) in Environmental Monitoring and Assessment from Coventry University. She graduated from IMD Sustainability Leadership in Action program.

Romain Cazenave - Dow Europe GmbH/ Dow Packaging & Specialty Plastics
Group Marketing Director Packaging EMEA

Romain Cazenave joined Dow in 2002 in a commercial role in France and held several sales, marketing and leadership roles for Dow’s Packaging & Specialty Plastics and Coatings businesses across the Europe, Middle East and Africa region. He is currently leading the Packaging Marketing Team for EMEA, including Food & Specialty Packaging, Industrial & Consumer Packaging, Health & Hygiene and Adhesives, located in Horgen, Switzerland. Before assuming this role, he served as Sadara Solution Product Director, based in Singapore. Romain holds a Master degree in marketing for Industrial Products and Services from ESSCA management school in France.

Dennis Kredler - The Dow Chemical Company
Director, European Union Affairs and Head of Brussels Office

As Dow’s Director of European Union Affairs and Head of the business’ Brussels office, Dennis Kredler is accountable for Dow’s high-level relationships and public policy advocacy with the EU. Prior to this role, he spent three years as Director General of the European Retail Round Table (ERRT), and ten years with the European Round Table of Industrialists (ERT), where he led the transformation of the EU-Russia Industrialists’ Round Table (IRT) into a permanent platform, fostering dialogue between business and policy makers in the EU and Russia. He has an Economics degrees from various establishments, and in his personal capacity, he occasionally publishes articles about certain EU policy issues.

Tim Sykes - Packaging Europe
Brand Director

Tim is brand director at Packaging Europe, where he has led content development for 14 years. He has wide interests around innovation in packaging technology and its impacts on the environment, consumer experience, supply chain efficiencies, etc. Tim is the founder and organiser of the Sustainability Awards, which has established itself as the leading global competition focused on sustainable packaging innovation.