Finnish mineral water producer Vellamo’s bottles will feature UPM Raflatac’s Forest Film product – reportedly the world’s first and only wood-based polypropylene plastic label material.

Forest Film is constructed from UPM BioVerno naphtha, which the company says is a 100% wood-based solution originating from sustainably managed forests. UPM argues that it answers brand owners’ needs to replace traditional fossil-based virgin materials with renewable ones and offers companies like Vellamo an efficient and impactful way to reach beyond their sustainability goals without compromising on product performance.

The label also features UPM Raflatac’s RafMore, a smart label solution that allows consumers to scan the label unique to every Vellamo bottle and access real-time product lifecycle and carbon footprint data.

“This is an ideal collaboration and event to showcase how labels matter when it comes to sustainable packaging,” says Daryl Northcott, Director, Films Business, Americas, UPM Raflatac. “Our collaboration with Vellamo is an excellent example of how we are labelling a smarter future beyond fossils by working together to have the first bottled product in any industry featuring our innovative UPM Raflatac Forest Film label materials.”