UPM Specialty Papers is expanding its selection of recyclable packaging papers with the launch of a new barrier paper made from renewable materials – UPM Asendo Pro.
A two-side coated paper, the company says that its new solution provides multiple advantages as a recyclable monomaterial – including a basis for high-quality visuals, advanced grease resistance, good moisture resistance, and mineral oil barrier properties that keep products safe.
Tommi Heinonen, head of sales EMEA at UPM Specialty Papers, says: “We provide sustainable, premium quality products to replace conventional plastic packaging and increase the share of renewable packaging solutions.
“UPM Asendo Pro is a cost-effective, durable and safe-to-use recyclable barrier paper that supports even demanding packaging requirements, helps companies reach their sustainability goals and matches regulatory demands.”
The solution is reportedly suitable for dry, greasy and frozen foods, as well as wrappings where print properties are vital. End-use purposes vary from non-food wrapping to food end-uses, and can be further converted for additional barrier properties and sealability to open up more demanding end-uses.
Over the development period of the product, UPM says that it worked closely with converters, packaging line manufacturers and brand owners to test the product’s features and to receive input and feedback. The collaborative development process also included optimization of the product’s print performance.
“Collaboration is at the heart of UPM and has also been a key element during this process. The feedback we received from our co-operative partners when developing this new barrier paper was extremely valuable,” comments Janne Varvemaa, director of products and technology at UPM Specialty Papers.
“UPM Asendo Pro is specifically created together with our partners and customers. By listening closely to their wishes and aiming to answer their needs – both functionally and visually – we bring added value to the entire value chain and offer a competitive edge.”