UPM Raflatac has unveiled a new wood-based polypropylene film material into the market - an industry first, as the company claims.
The UPM Raflatac Forest Film™ label material has been developed in collaboration with UPM Biofuels using UPM BioVerno naphtha, a 100 percent wood-based solution originating from sustainably managed forests.
“At UPM Raflatac, we support the circular economy by innovating circular labeling solutions, but that is not enough. We are aiming higher by making sure that the raw materials we use are as sustainable as possible. By replacing fossil-based raw materials with renewable ones we can ensure a truly sustainable packaging solution,” says Antti Jääskeläinen, Executive Vice President, UPM Raflatac. “Our Forest Film is a natural step on our journey towards labeling a smarter future beyond fossils.”
The company uses raw materials to create new products and services based on wood fibre, biomolecules, residues and side streams.
"UPM Biofuels converts pulp production residue into renewable naphtha, a drop-in raw material for the chemical industry. Replacing fossil raw materials, it brings substantial climate and environmental benefits. This wood-based film is a great example of UPM’s brand promise in action. We help our partners to go beyond fossils with our sustainable innovation," says Panu Routasalo, Vice President, UPM Biofuels.