The natural skincare company founded by Rivka Rose has been rebranded by Bath-based agency The Space Creative, the brand’s first refresh since being founded 44 years ago.
The bright and bold new packaging, which will roll out across Faith’s extensive range of body and hair care products, was developed under the theme ‘nature is the boss’, reflecting the strength and vibrancy of the naturally-derived ingredients contained within their products. Clearer on pack messaging communicates the brand’s natural positioning: 99% natural origin, no SLS or parabens, vegan, animal cruelty free, and made in the UK.
David Thomson, Creative Director of The Space Creative says that the design celebrates the untamed beauty of nature with hand drawn illustrations. “Nature is a powerful and enriching force, and we wanted the packaging to reflect that.” says Thomson “Also it was vital to create something that people would be proud to have on their bathroom shelf.”
Bringing in new consumers to the brand and enabling everyone to make natural choices is key to Faith in Nature’s strategy, which means gaining listings in the multiples is important to the future of the business.
Thomson adds, “The brand’s amazing credentials and naturally effective products were not being communicated by their look and feel on shelf. In a competitive environment like Boots, brand standout and believability are paramount. We are honoured that, after 44 years, Faith in Nature have entrusted their rebrand to us and we hope we’ve done them proud.”
The new look has had a transformative effect on listings and initial sales in Boots have exceeded targets.
As well as a new design Faith in Nature has introduced a new bottle, which as with the previous packaging, is made of recycled plastic. New clear caps, which are more widely recyclable than the black caps they replace, have also been introduced.