Schur has partnered with Danish food producer Grow Up Farm to launch a pack that lets consumers grow their own pea sprouts post-use.
When refrigerated and bagged, the pea sprouts keep fresh for a week. However, if the consumer rips off the upper section of the bag, the hemp-filled bottom of the bag becomes a pot.
Then, if the bag is placed on a windowsill and given light and water, the growth will continue – meaning that the consumer can harvest fresh pea sprouts in a matter of days.
The pea plants are initially grown in an entirely new, vertical greenhouse – on five floors, in a 100% controlled climate, with recirculated water, under artificial light and completely without soil.
To match its compostable contents, the bag is produced from PE, in a single layer of material that does not require separation to be processed in a recycling system.
“Bean sprouts are our core product, for which we chose the SchurStar Concept,” says Lasse Vilmar, CEO of Grow Up Farm. “But because of the versatility of the packaging machine and its high capacity, we decided to speed up the new Eat-Grow-Repeat project. When starting up a new project, flexibility is of the utmost importance, as you must be able to quickly adapt to market reactions.”
Vilmar continues: “Now we can change from a fully automatic to a manual packing process in a few minutes – for example if we want to pack meal salads with different elements. Also, in terms of bag constructions, we are not at all limited to the two bag types that we started up with.
“We are excited about the new flexibility and the many options, and we feel convinced that the market will welcome our novelties: Healthy and tasty products in convenient packaging solutions.”