Related audio
Podcast: Trademarks in packaging
Competition around new packaging formats and pack designs can be fierce in the packaging world. But when does it make sense to protect these by trademark, and what are the challenges along the way? Elisabeth Skoda talks to Dr. Eckhard Ratjen, who is a certified IP lawyer focusing on trade mark law and copyright at the legal firm Boehmert & Boehmert, to find out more.
Latest audio
Related articles
- Article
Glowing and showing! Molson Coors and Kraft Heinz launch summer with Smart packs
Molson Coors has launched limited-edition packs featuring labels that change colour according to the temperature of the drink.
- From our sponsors
Mondi targets plastic reduction with mono-material pouch re-design for hair care brand
Mondi has worked with Kao’s hair cosmetic brand Goldwell on a lightweight, mono-material stand-up pouch that reportedly offers an 80% reduction in plastic compared to the previous rigid packaging solution.
More Podcasts
- Podcast
Zooming in on cross value chain collaboration
Packaging Europe’s Global Packaging Innovation Forum event helped spark a collaboration between Blue Box Partners and H.B. Fuller, which resulted in a series of dedicated sessions, the Innovation Academies. At these events, partners across the value chain work together on co-designing tomorrow’s packaging solutions.
- Podcast
Mura Technology on the WWF chemical recycling principles
In this podcast, Hannah Cole speaks to Dr Geoff Brighty from Mura Technology about what the WWF’s recently-released chemical recycling principles mean for the chemical recycling industry as it builds on current opportunities and challenges.
- Podcast
HFSS food rule changes and the packaging supply chain
New rules governing the placement and promotion of HFSS foods (high in fat, sugar and salt) will come into force in the UK in October 2022, changing the way these products can be sold and promoted in-store. This will impact manufacturers, brand owners, retailers and packaging producers. Elisabeth Skoda speaks to Mark Patterson, who is Vice President Global Packaging Solutions at DHL, to get his take on how this might affect the industry.
