A Plastic Free Aisle is being recreated at a global packaging conference in London. The brainchild of international environmental campaign group A Plastic Planet, the Aisle will include products such as tea, coffee, chocolate, dairy, bread and fresh meat wrapped in innovative materials such as wood, cellulose and plant pulp, compostable biomaterials as well as in traditional materials such as glass, metal and cartonboard.
Displayed on the products will be A Plastic Planet’s Plastic Free Consumer Trust Mark, a front of pack symbol that instantly informs customers at the point of purchase that packaging is plastic-free. The Trust Mark is set to be adopted by influential global brands, following on from its adoption by supermarket chains Iceland and Ekoplaza earlier this year.
In February this year A Plastic Planet, working with Dutch retailer Ekoplaza, introduced the world’s first Plastic Free Aisle in an Amsterdam store, featuring 700 plastic-free products. The Aisle has since grown to almost 2,000 products and been rolled out in all 74 Ekoplaza stores.