The EU Packaging and Packaging Waste Regulation (PPWR) is moving from policy discussions into practical enforcement. While the recent August milestone marked an important step, it represents just the tip of the iceberg for brand owners and manufacturers working towards long-term compliance.
New Linkedin Live discussion as part of the Sustainable Packaging Summit!
Join the experts from Recyda, Vivian Loftin and Christian Resch, for a practical breakdown of what PPWR execution actually requires. They will chart the timeline through 2030, examine the real-world implications of Design for Recycling under PPWR Article 6, and break down the data flows needed to satisfy regulators.
In the second half of the session, we transition from theory to practice with Jürgen Dornheim (Executive Industry Advisor and former Director of Corporate Packaging Innovation & Sustainability at P&G). Jürgen will share why high-quality data is non-negotiable, why there are no shortcuts to compliance, and how to structure your internal teams, processes, and corporate workflows to remain resilient and compliant for the decade ahead.
No comments yet