PepsiCo has agreed to host an interactive session at the AIPIA Congress 2017, asking the Association’s members to come up with their very best ideas for new packaging formats for PepsiCo brands, incorporating all types of Active and Intelligent Packaging formats and technologies. Members will be given timeslots to present outline concepts to the company on how it can utilize Active & Intelligent Packaging effectively across its entire family of Brands.
And we are not just talking about the company’s iconic soft drinks. The PepsiCo family consists of 22 billion-dollar Brands including Frito Lay snacks (Lay’s, Fritos, Doritos, Cheetos), Tropicana juice beverages, Quaker oatmeal and bars, Gatorade sports drinks and many others. The 5-minute presentation can cover one or more PepsiCo Brands which can be enhanced by Active & Intelligent Packaging.
Guidelines offered for presentation content include: consumer engagement and interaction; active packaging to extend shelf life (including gas scavenging and replenishment, antimicrobial solutions); interaction with smartphones so Printed Electronics and NFC tagging; plus increased functionality to appeal to consumers, young and old. These concepts can be for Premium Products as well as specific promotional campaigns.
Commenting on this latest landmark event inside the AIPIA Congress , executive director Eef de Ferrante said, “PepsiCo is pushing the door wide open for Active and Intelligent Packaging developers to come up with exciting ideas on a truly Brand-wide scale. They are showing great confidence in A&IP, and our association members in particular, to take these technologies into ground breaking areas for a major multinational Brand, at mass production level in some cases.”
“We are currently reaching out to our members to submit presentation ideas as there are only 8 timeslots available and they only have a few weeks to prepare their concepts. The Association is delighted PepsiCo has chosen the Congress for this initiative. It shows AIPIA’s approach to cover the entire Active and Intelligent Packaging sector appeals to many of the major Brand Owners,” he added.
If PepsiCo is interested in exploring any concepts further, it will enter into appropriate agreements with vendors regarding disclosure of confidential information. All of the ideas presented should be accomplished while retaining recyclability of the pack.
The PepsiCo Challenge will take place during the AIPIA Congress 2017, at the Beurs van Berlage in the heart of Amsterdam, 2 and 3 November 2017.