Korozo Group’s Selin Bahar Meşulam discusses the crucial role flexible packaging can play in tackling the challenges the industry faces and highlights innovations and collaborations in our latest Spotlight.
For a long time, ‘sustainability’ was used to force the packaging industry into incremental improvements. At interpack 2026, the industry demonstrated that flexible packaging is now leading the conversation around sustainability, recyclability, and circularity.
Nowhere was this more evident than on the Korozo Group stand.
Leading from the front
This year’s edition of interpack arrived at a defining moment for the entire flexible packaging industry. Sustainability pressures, shifting consumer expectations, and sweeping regulatory change are reshaping the sector simultaneously.
The consequence is flexible packaging is no longer a cost centre and a technical challenge to be solved at the lowest possible price.
Korozo used interpack 2026 to prove its position as a guiding partner that brands need during this period of transformation.
As Selin Bahar Meşulam, Chief Marketing and Growth Officer at Korozo, explains: “Every brand leader we meet now asks about recyclability, shelf life, supply chain resilience, and consumer trust. Packaging is the only touchpoint that reaches every single consumer at the exact moment of purchase.
“The implications of this shift are significant. Packaging is no longer at the edge of the conversation. It is the conversation. It is the brand’s voice on the shelf, the first point of contact with the consumer, and the place where trust is either built or lost.”
Today, consumers want more than to buy a product. They want to know they are doing good. They question how a product is produced, how it is packaged, and what impact it has on the world. This places sustainability at the heart of packaging strategy.
Brands are asking even sharper questions. “How does this packaging reduce environmental impact while extending shelf life? What does it communicate to the consumer standing in the aisle?”
Sustainability with intent
Answering those questions decisively is precisely what Korozo does and demonstrated at interpack. The outcomes are grounded in measurable progress rather than aspiration.
Korozo’s KoroRCY MDO-PE laminating film is widely used to manufacture fully recyclable mono-material structures that match the performance of conventional multi-layer packaging.
Receipt of an EcoVadis Gold Medal and consecutive CDP ‘A’ scores underpin the work Korozo is doing to lead the flexible packaging industry’s transition to a sustainable and circular business model.
Selin Bahar Meşulam notes: “Many companies make claims their supply chains cannot fully support. We have been investing for years to ensure ours can. When we talk about sustainability, we mean verifiable progress that adds real value to our customers and their consumers.”
Scale matters too. Korozo produces over 138,000 tons of packaging annually, works with customers active in more than 80 countries worldwide, and runs one of Europe’s largest integrated manufacturing facilities in Çorlu, Türkiye.
But as she is keen to emphasise, scale alone is not what sets Korozo apart:
“Scale with agility and strategic depth set us apart. We treat the growth of our customers as a problem to solve together, and that mindset truly defines everything we do.”
This level of partnership with the supply chain is visible through collaborations with spout producers Menshen and Pöppelmann, to a showcase of shelf-ready products from global brands in collaboration with Windmöller and Hölscher.
These are not one-off projects but, says Selin Bahar Meşulam: “They reflect a consistent belief that the most durable progress in sustainable packaging comes from working across the value chain as genuine and committed partners.
“The packaging industry is changing rapidly; Korozo is one of the main companies helping to lead that change.”
This content was sponsored by Korozo Group.
