Radnor Hills and Ardagh Metal Packaging (AMP) have teamed up to produce bespoke ‘infinitely recyclable’ canned water, aiming to help keep golfers hydrated at professional events this year.
Radnor is the official water supplier for several DP World Tour golf tournaments this summer, including the Genesis Scottish Open at The Renaissance Club in North Berwick, the Betfred British Masters to be played at The Belfry between August 29 and September 1, and the BMW PGA Championship, to be played at Wentworth Club between September 19-22.
The Welsh soft drinks manufacturer is also the official supplier of the Senior Open Championship, which was held this year at Carnoustie Golf Links in Scotland.
The canned water will be available to players, caddies and marshals from several fridges and specially branded water coolers around the tees and practice grounds at various events. The companies say players including Rory McIlroy, Bob MacIntyre and Tom Kim were pictured with the cans at a press conference at the Genesis Scottish Open.
According to Metal Packaging Europe, 76% of aluminium beverage cans are recycled across Europe, making metal packaging the most recycled beverage packaging. The company states that when metal products reach the end of their useful life, the materials are collected and recycled again with no loss of their inherent properties, known as ‘real recycling’.
Apparently, the DP World Tour’s ‘Green Drive’ sustainability programme has seen it become the first professional golf Tour to commit to being net carbon zero by 2040. This is said to form part of the Tour’s wider ‘Golf for Good’ programme – a commitment to being environmentally and socially sustainable and ensuring the Tour has a positive long-term impact on the courses, countries and the communities visited each season.
Maria Grandinetti-Milton, head of Sustainability at the DP World Tour, commented: “Removing single use plastics from our tournaments has been a key priority within our Green Drive programme and Radnor Hill’s metal beverage cans used by players, caddies and marshals are a perfect complement to our spectator water refill stations. They are convenient, easy to recycle, and making a real impact on reducing a tournament’s environmental footprint.”
David Spratt, CEO of AMP, added: “Our campaign highlights the sustainable properties of the beverage can, combining our metal packaging expertise with the premium Radnor Hills brand to offer quality mineral water in an infinitely recyclable metal beverage can that is efficiently collected for recycling at each event.”
In June, Italian tea beverage Estathé, produced by Ferrero Group, partnered with Crown to launch its summer promotion in ‘infinitely recyclable’ aluminium cans. Crown and Ferrero aim to offer consumers in Italy the opportunity to collect each character featured on the cans, while also utilizing a responsible package.
Earlier in the year, The Coca-Cola Company’s Glacéau smartwater brand released 12-oz. aluminium cans with a new visual design, hoping to tap into consumers’ environmental concerns while ensuring convenient consumption in spring and summer. By utilizing aluminium cans, the brand aimed to tap into an increasing consumer interest in non-plastic, sustainability-minded packaging designs without compromising on convenience.
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