Tetra Pak has joined forces with Spanish seafood producer Jealsa to launch the industry’s first carton packaging for shelf table tuna.
The product was launched last month by Swedish retailer Axfood and will shortly be made available to food producers and brands worldwide.
Jealsa’s tuna brands Rianxeira, Mare Aperto and Robinson Crusoe are being packaged in Tetra Pak’s Tetra Recart solution, which aims to provide a cost-competitive, paper-based alternative to traditional metal cans.
From a sustainability point-of-view, Tetra Pak claims that the product has the smallest carbon footprint of any product in its category – “85% lower than steel cans and 83% lower than glass jars.” This reportedly equates to 21,000 tonnes less carbon dioxide for every 1 million cans.
In terms of functionality, Tetra Pak describes its new solution as “being easy to handle and having the ability to stack efficiently” and also hopes that its distinctive rectangular shape will create immediate shelf impact.
It is hoped that the pack’s large, flat surfaces will enable bolder branding and clearer storytelling, while the compact carton shape allows packages to fit tightly together, improving shelf efficiency and enabling more product per metre.
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