KP Snacks’ Tyrrells sharing range will now incorporate 25% recycled soft plastics into its packets in a bid to lower the brand’s reliance on virgin plastics.
The new packaging will apply to 150g bags of Tyrrells crisps in its Lightly Sea Salted, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper, and Mature Cheddar & Chive flavours. A green on-pack flash will indicate that the packets contain recycled plastic.
After rolling out in late March, the sharing bags are intended to help KP Snacks meet the requirements of the UK Plastics Pact and its own People & Planets targets, which sets the company’s sights on a circular economy for flexible plastic.
The company already claims to have cut 1,100 tonnes of plastic out of its portfolio since 2014, with recent contributions including its recent investment in new flow wrap equipment to reduce 35% of plastic packaging from its Discos, Roysters, and Frisps ranges.
“This new packaging innovation is a key milestone for the Tyrrells brand,” says Beth Minch, marketing manager, Tyrrells, KP Snacks. “We know our customers care about great taste and quality, but also the environment.
“Sustainability continues to influence purchase decisions and the new Tyrrells sharing bags will appeal to environmentally-conscious consumers.”
John Leslie, packaging technology manager at KP Snacks, continues: “As an industry leader, we understand we have a responsibility to drive change. We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future.
“By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging while reducing the need for virgin plastics. This latest packaging innovation forms part of a broader cross-brand strategy designed to minimize our environmental footprint.”
Similarly, Sunbites crisps are now distributed in new snack packaging containing 50% recycled plastic – the result of a collaboration between PepsiCo, Amcor, and INEOS Olefins & Polymers Europe.
The British Crisp Co. also reports that its new paper crisp packets are the first in the UK to be fully kerbside recyclable. These are hoped to reduce the number crisp packets ending up in landfill or incineration every year.
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