Lumson has revealed XTAG, a glass bottle that utilizes pouch technology in its airless refill system that claims to reduce CO2 emissions by 38%.
The company suggests that between 0.5% and 1.5% of global greenhouse gas emissions can be attributed to the cosmetics industry, with Quantis stating that packaging constitutes 20% of a product’s carbon footprint.
On the other hand, a Circana report from January 2024 suggests that refillable packaging sales have grown by 62%, and refill sales alone by 72%. 64% of European consumers are also said to view refills as an environmentally friendly alternative to single-use packaging.
Available in 15ml and 30ml variations, the XTAG bottle is crafted using pressé technology. It is designed to combine the formula protection of its pouch technology with the environmental benefits of a refill system in pursuit of sustainability, safety, and aesthetic innovation.
Its inner and outer glass, refill, pump, and cap can all be customized in-house to suit customers’ branding needs. The ‘sleek, contemporary lines’ implemented into its design are intended to catch a consumer’s eye on the shelves.
Compared to a standard 30ml airless glass bottle with a plastic pump and overcap, XTAG is also thought to cut 38% of CO2 emissions after three refills.
Lumson designed XTAG with recovery and recycling in mind, and hopes to drive reduction and reuse in the consumption of cosmetic packaging.
“XTAG represents not only technical and manufacturing innovation but also reflects two complementary aspects of sustainability: reuse and recovery,” says Matteo Moretti, president of Lumson. “Our aim wasn’t just to create something new, but to do so with sustainability in mind.
“For example, using 1 million units of XTAG could reduce CO2 emissions by 116,700 kg, equivalent to 536,305 km driven by car—or, to put it another way, more than 10 trips around the world!”
Last year, Necessary Good rolled out its refillable skincare essentials in primary glass packaging from Croxsons. The bottles could then be refilled using refill pouches, with the solution set to help cut down on waste in the beauty industry.
Aptar Beauty also achieved a 100% recyclability score from cyclos-HTP for its mono-polyethylene airless dispenser. It is set to be used for dermo-cosmetic and masstige brand products.
Additionally, APC Packaging has incorporated airless technology into its EAPP EcoReady All Plastic Airless Pump for beauty and personal care applications. Made of ‘durable’ plastic, the pump removes the conventional metal spring in pursuit of a more environmentally conscious packaging solution.
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