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After facing backlash for its ban on reusable bottles at World Cup stadiums, FIFA has amended its guidelines to allow one factory-sealed, single-use plastic bottle per spectator – sparking further concerns about fan safety and packaging waste.

Last week, FIFA updated its Code of Conduct and notified ticketholders that reusable bottles were no longer permitted in World Cup football stadiums – despite previous indications that fans would be allowed to bring an empty, transparent, reusable plastic cup with a capacity of up to 1L (33.8 oz).

The ban applied to any form of closed or capped receptacle, including bottles, cups and cans. FIFA explained that many of the venues already ban beverage containers purchased outside the stadium for safety reasons, and that its own guidelines were intended to prevent injuries among spectators and players alike.

The decision was met with widespread backlash. Fans expressed concern that preventing fans from bringing their own drinks would have serious implications for human health, with some matches expected to take place in temperatures of over 28°C.

Multiple sources, including the Football Supporters’ Association (FSA), highlighted suspicions that the decision was a ‘money-grab’ – forcing spectators to purchase water at the venue and benefit FIFA’s long-term partnership with Coca-Cola.

Now FIFA has shared a post on its official X account to “provide some clarity” on the hydration policy at FIFA World Cup stadiums in the United States and Canada.

Heimo Schirgi, CEO of the FIFA World Cup 2026, explains in a video: “One soft, plastic, disposable, factory-sealed water bottle up to 20 oz (590ml) will be permitted per spectator. What is not allowed are hard-sided, reusable water containers which could pose a safety and security risk.”

So far, no further explanation has been provided for stadiums in Mexico.

Fans have continued to express their doubts on social media. One point of contention is whether a single bottle is enough to keep fans hydrated, especially during long commutes, and whether refills are still an option inside the stadiums.

“One bottle? It looks hot,” one commenter expressed. “Hopefully you have free water fountains for refills.”

“Most stadiums are not downtown, and fans will start their journey a fair distance from the stadium,” another stated. “You are effectively saying that they can start their journey with a sealed water bottle but not allowed to open it till they pass security.”

The reasoning behind the ban has also come into question, with social media users continuing to accuse FIFA of exploiting fans for money. Some have argued that safety concerns are not a justifiable reason for banning certain bottle formats over others.

“Safety concerns,” one fan laughed. “Like a fully sealed bottle couldn’t hurt anyone if thrown!”

However, another provided a different perspective: “Hate to say this, but I actually think this is a good idea. Fans will absolutely be throwing their water bottles at other fans and players. Better to get domed with a plastic bottle than a 40 oz Stanley.”

Additionally, commenters have underlined the environmental implications of only allowing one soft plastic bottle into the stadium, especially if refills are not available.

“How does encouraging single-use plastic bottles fit in with your environmental strategy?” one commenter asked – pointing to FIFA’s World Cup 2026 Sustainability Strategy.

Among other measures, the organization states its intent to favour products that reduce waste and improve resource efficiency; to implement guidelines to help stadiums reduce waste in line with circular economy principles; and to raise awareness on climate action.

“Who doesn’t love a single-use plastic bottle?” said another fan. “How many millions of them are going to be used during the World Cup?!”

“You really haven’t thought about the environmental impact,” a third commenter concluded.

In other news, PepsiCo has kicked off a football-themed brand campaign with limited-edition thermochromic cans that change colour at the ‘optimal’ drinking temperature and give fans the chance to win exclusive prizes.

Coca-Cola North America has also teamed up with Panini America to celebrate the FIFA World Cup 2026 with peel-back labels revealing collectable stickers on select bottles.

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