All Reuse articles
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ArticleLisbon upscales cup reuse with TOMRA return machines and Mastercard payment
Lisbon is rolling out its city-wide reusable cup system – powered by TOMRA’s automated return machines and Mastercard payment technology – in hopes of avoiding ‘millions’ of single-use cups annually and tackling urban litter.
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ArticleOutdoor reverse vending machine from TOMRA designed to brave the elements
TOMRA Collection has designed its TOMRA S2 Rugged Plus reverse vending machine for outdoor use in all weather conditions, aspiring to save space on shop floors while maintaining a smooth consumer experience.
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ArticleWinners of the Sustainability Awards 2025 announced!
After much anticipation, the winners of the Sustainability Awards 2025 – the “Nobel prize” for sustainable packaging innovations – have been announced!
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PodcastTom Szaky on bringing reuse up to commercial scale
It was recently reported that Terracycle’s Loop, a global platform for reuse, working with a coalition of brands and retailers has reached commercial scale in France, offering a wide range of everyday consumer products in a reusable version at local supermarkets. Elisabeth Skoda sat down with Loop’s founder Tom Szaky to discuss what enabled the success in France, why reuse systems have struggled elsewhere, how to address this and much more.
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ArticleSingle-use packaging versus reusable packaging: Which is more sustainable?
A new research article by Mieke van den Berg of The LCA Centre and Roland ten Klooster of the University of Twente in the Netherlands evaluates the factors in Life Cycle Assessment (LCA) studies comparing single-use to reuse.
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ArticleOne week until the Sustainable Packaging Summit: what to expect
Only one week to go until the Sustainable Packaging Summit! Are you wondering what to expect from this year’s even bigger, even better event? Read on for a deep dive into this year’s agenda.
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ArticleFilling the data gap – The European Reuse Barometer
A fascinating new tool has been launched to track the progress of resusable packaging solutions across Europe. In this article, the New European Reuse Alliance tells us more about some of the key findings from this initiative.
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ArticleBrazil mandates reverse logistics system for plastic packaging from 2026
Under a new Brazilian law, market operators must participate in a reverse logistics system for primary, secondary, and tertiary plastic packaging from January 2026 – meeting targets for 22% recycled content and a 32% recovery rate next year.
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ArticleGreiner and Air Up present refillable bottle that flavours water with scents
Greiner Packaging and Air Up’s leak-proof, refillable Click Bottle uses scent-based pods to add flavour to plain water without sugar, additives or calories. It is hoped to promote healthy hydration and complement active lifestyles.
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ArticleReusable cups at large venues claim to avoid 20 million single-use plastics
Reusable packaging provider r.World claims its reverse logistics and sanitizing solutions have kept 20 million single-use cups and foodware items out of landfills and avoided the production of over 110 tons of plastics.
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ArticleHow Rare Beauty’s disability-led approach rethinks cosmetics packaging
Accessible packaging design has hit the deadlines after actress Selena Gomez revealed that her own disability has influenced the size, shape, texture, and functionality of the containers for her cosmetics brand, Rare Beauty.
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ArticleHow US companies are using innovation to weather global storms
With a number of seismic shifts changing the economic landscape of the United States, how are American businesses navigating sustainable progress? Olga Kachook, director of the Sustainable Packaging Coalition, provides an overview of how different sectors are engaging with materials, formats, certification, and infrastructure in light of new tariffs, stripped-back funding, and more.
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ArticleAmcor provides mono-polypropylene refill stick for Cut By Fred’s shampoo
Cut By Fred’s Detox Stick Shampoo is now packaged in Amcor’s refillable, mono-polypropylene Exclusive stick; the partners aim for a straightforward, hygienic, and mess-free refill process, as well as recyclability at end-of-life.
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ArticleReloadable, airless eye cream pack produced by Aptar Beauty and Clarins
Aptar Beauty is rolling out airless, refillable packaging for Clarins’ eye cream product, with one reload expected to improve on the previous pack’s environmental impact by 73%.
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ArticleWRAP reveals UK Packaging Pact to drive systems, investments and data
WRAP has announced the UK Packaging Pact, a ten-year agreement seeking to avoid virgin materials, boost recyclability and recycled content, upscale reuse and refill, improve traceability, and more.
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PodcastEU policy and its impact on the container glass industry, with Vanessa Chesnot
Europe’s container glass industry is actively working towards the goal of achieving net zero emissions by 2050 – but how is policy supporting this goal? We spoke to Vanessa Chesnot, Head of Public Affairs and Product Policy at FEVE, to explore this question ahead of the dedicated session on Metals & Glass at the 2025 Sustainable Packaging Summit.
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ArticleReusable packaging industry rallies behind unified reuse symbol in Europe
Reusable Packaging Europe and the New European Reuse Alliance have led a joint industry statement calling for the European Union to introduce a ‘clear and enforceable’ symbol for consumer-facing reusable packaging, yet allow exemptions for individual assets in B2B operations.
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ArticleLoop reuse platform reaches commercial scale in France
Following pilots in markets including the U.S., Canada, the U.K., and Japan, TerraCycle’s reuse platform Loop has reached industrial scale in collaboration with Carrefour and a coalition of brands and retailers in France, with more than 370 products available across 345 supermarkets nationwide.
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ArticleVote in Packaging Europe’s 2025 Readers’ Award!
The nomination period for Packaging Europe’s 2025 Readers’ Award has ended, the finalists have been selected, and now it’s time for you to choose the winner.
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ArticleOver 92% of Ferrero’s packaging designed for recycling last year, report says
According to its 2024 Sustainability Report, Ferrero designed over 92% of its packaging for recycling in the last fiscal year, but it recognizes ongoing challenges with access to recyclate and flexible films.