All Reuse articles
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ArticleNu Skin relaunch packaging targets reduced waste and carbon emissions
Beauty and wellness company Nu Skin has relaunched its ageLOC Tru Face line with packaging designed to cut down on waste, lower carbon emissions and utilize recycled materials.
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ArticleFrom zero to acquisition: How Wild’s iconic refillable deodorant was brought to life
Unilever recently acquired refillable deodorant company Wild for around £100 million. In this article, Jo Barnard, founder and creative director of industrial design and innovation agency Morrama, gives us an inside look into the design journey that took Wild from initial crowdfunded concept to global category leader.
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ArticleWhere is P&G in the pursuit of its sustainable packaging goals?
P&G reports that it has designed 80% of its packaging for recycling or reuse and exceeded this year’s target for FSC-certified virgin paper; yet it is 29% behind its virgin plastic reduction target for 2030, leading some to doubt the feasibility of its goals.
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ArticleClean Cult’s aluminium homecare bottles and carton refills reach new retailer
Clean Cult’s refillable aluminium bottles and recyclable, paper-based carton refills for home cleaning products are now available at Whole Foods Market, with the partners aiming to reduce single-use plastic in the homecare category.
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Article75% of companies could scrap voluntary targets for packaging laws by 2028
Gartner predicts that 75% of organizations will replace voluntary packaging goals with legislative guidelines by 2028, and encourages companies to achieve a competitive advantage by aligning with current and upcoming sustainability requirements.
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ArticleL’Occitane provides in-store refill machines and reusable aluminium bottles
In a bid to help consumers reduce their plastic consumption, L’Occitane en Provence offers reusable aluminium bottles and in-store dispensers for its liquid soap, shampoo, conditioner, and shower gel and oil products.
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ArticleRFID-enabled In Mold Labels from Avery Dennison track reusable plastic packs
Avery Dennison has launched three RFID-enabled In-Mold Labels (IMLs) to be embedded into reusable plastic packs during the injection moulding process, intended to facilitate accurate item-level scanning for greater visibility across operations.
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ArticleSidel helps PepsiCo’s Mexican bottler launch returnable PET and glass lines
PepsiCo’s exclusive bottler in Mexico, Grupo GEPP, has installed expanded bottling lines for returnable PET and glass, partnering with Sidel to pursue a 10% increase in returnable packaging solutions by 2030.
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ArticleWhat to expect from INC-5.2 – where is the Global Plastics Treaty now?
What does the Global Plastics Treaty draft text currently look like, and what can we expect from the upcoming round of negotiations? With the help of WWF, we take stock of our current position, and where we have left to go.
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ArticleElectrical connectors shipped in Smurfit Westrock’s corrugated cardboard pack
Smurfit Westrock has packed LPA Group’s electrical connectors in reusable, recyclable, and FSC-certified corrugated cardboard – a move set to phase out conventional bubble wrap and timber without sacrificing their protective qualities.
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ArticleVytal targets digital reuse in foodservice and events as it acquires Bumerang
Vytal has acquired Bumerang in hopes of expanding digital reuse across foodservice and events venues in Spain, as well as helping more organizations align with incoming PPWR mandates.
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ArticleSmart reuse tech from Circulayo avoids 740,000+ single-use plastic packs
Reportedly avoiding 740,638 single-use products so far, Circulayo’s smart reuse technology aims to help local businesses transition into reuse with QR-enabled data tracking, branding customizability, and an upcoming ‘frictionless’ deposit system.
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ArticleCity-wide reusable cup system with deposit-return model kicks off in Lisbon
A city-wide reusable cup system with a local deposit-return model is taking place in Lisbon, facilitated by TOMRA, Associação da Hotelaria, Restauração e Similares de Portugal (AHRESP), and city officials.
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ArticleReusable, recyclable, cork-based bottle sleeve debuts at Dubai Duty Free
Innonature Packaging Solutions has converted ‘sustainably sourced’ cork into a reusable and recyclable sleeve for wine and spirits bottles, recently launching the solution with Dubai Duty Free.
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ArticleProAmpac helps develop spouted refill pouch for pest control product
ProAmpac and ScottsMiracle-Gro have unveiled a spouted refill pouch for the Ortho Home Defense Max pest control product, said to utilize 90% less plastic while optimizing the pack for e-commerce.
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ArticleUnilever, Coca-Cola, Nestlé, and more back ‘ambitious’ plastics treaty
Unilever, Coca-Cola, Nestlé, PepsiCo, and other big names have signed an open letter calling for a ‘robust’ and ‘ambitious’ plastic pollution treaty to be finalized at INC-5.2.
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ArticleSpotlighting five steps forward for sustainable packaging in 2025
In the spirit of our #30WildPackagingWins campaign, which counts down the days until the Sustainable Packaging Summit, we shine a spotlight on five packaging innovations that have resonated most strongly with our readership in 2025.
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ArticleReusable grocery packaging could cut waste, emissions, and EPR costs by 95%
Switching 30% of grocery store goods into reusable packaging would lower packaging materials, waste, and emissions by 95% and reduce EPR costs, according to a study from GoUnpackaged, Berry, Tesco, Ocado Retail, and more.
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ArticleL’Oréal relaunches refill pouches under new consumer awareness campaign
In a new campaign, L’Oréal encourages consumers to save between 60% and 82% of plastic per refill by adopting its refillable hair care, skincare, and fragrance packaging formats.
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ArticleShiseido bottles cosmetics with refillable LiquiForm container to cut plastics
Shiseido is extending its use of LiquiForm blow moulding and filling technology to make a refillable pump dispenser pack for cosmetics – a move set to eliminate around 56% of plastic and lower CO2 emissions by around 48%.