All Reuse articles
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ArticleRefillable laundry detergent dispenser tackles waste through 'self-care ritual'
Ripl Efek’s refillable laundry detergent dispenser – comprising a stainless-steel vessel and an aluminium refill canister – is designed to tackle packaging waste, keep formulas away from plastics, and turn the refill process into an ‘intentional self-care ritual’.
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ArticleReuse pilot targets takeaway and grocery foods in European supermarkets
VTT Technical Research Centre of Finland and the University of Vaasa are advancing their reuse pilot for takeaway and grocery packaging, designed to be ‘as easy as buying a ready meal’ in European supermarkets.
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ArticleThe Greggs approach to recyclability, reduction, lightweighting and more
According to its latest sustainability report, Greggs fell short of its 25% lightweighting target for packaging in 2025; yet it has shifted its focus towards easier-to-recycle materials, and has apparently achieved 100% recyclable own-brand packaging, minus its hot drink cups.
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ArticleHow the EU is explaining the PPWR to consumers
The European Commission has published a fact sheet to help consumers understand the aims and implications of the Packaging and Packaging Waste Regulation. We examine how the document explains the legislation’s impact on the general public and addresses financial and practical concerns.
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ArticleEgg-sploring the Easter packaging landscape in 2026
With Easter fast approaching, Packaging Europe takes a look at the packaging landscape this holiday season, from recycled and recyclable formats to creative campaigns; and weighs up the challenges, including high prices and increased waste.
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ArticleIndustry reacts to new Packaging and Packaging Waste Regulation guidance
The European Commission’s new guidance document sets out to clarify elements of the Packaging and Packaging Waste Regulation, but what does the industry think? We consulted organizations and representatives to understand their views on the confirmed deadlines, rule exemptions and restrictions, logistical feasibilities, and remaining questions.
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ArticleGuidance document answers important questions about the PPWR
The European Commission has published a guidance document providing further clarity around the requirements of the Packaging and Packaging Waste Regulation, including exempted packaging formats, compostable packaging guidelines, rules around empty space and minimization, and much more.
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ArticleReuse sector backs Belgium holding packaging producers responsible for waste
In response to alleged pressure from some industrial lobbyists, members of the reuse sector have addressed a ‘letter of congratulations’ to Belgian policymakers for measures to hold packaging producers formally responsible for their waste.
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ArticleBorealis contributes polypropylene cups to reuse system across hospital cafés
Borealis and FSG Returnables have helped the Northamptonshire Healthcare NHS Foundation Trust introduce a reusable cup system to its hospital cafés, a move expected to reduce waste and lower Extended Producer Responsibility costs.
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ArticleWhat are the next steps for reusable packaging in retail?
In its latest report, the U.S. Plastics Pact sets out its vision for a successful reuse system in retail: a return-on-the-go model for food, home, and personal care products, starting in regions with existing reuse infrastructure.
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ArticleWhat mountain roads reveal about leadership, fear, and designing the future
To celebrate the company’s tenth anniversary, Searious Business founder Willemijn Peeters urges packaging businesses to ‘accelerate with purpose’ and tackle industrial, legislative, and financial roadblocks in pursuit of circularity at scale – and encourages industry leaders to join its Worst-Ever Packaging Challenge.
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ArticleOpen-sourced refill technology set to boost reuse systems in Global South
In a bid to upscale reuse in the Global South, Smartfill and DY|DX have open-sourced the core design and technical architecture of their dispensing systems for liquid FMCG products, first developed alongside Unilever and Bopinc.
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ArticleAustralia’s vision of a circular economy for packaging
The Australian Government’s Department of Climate Change, Energy, the Environment and Water (DCCEEW) is working to revise the national packaging regulation, with plans to revisit its kerbside recyclability grading framework this year.
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ArticleFlyeralarm brings 1 million shipping boxes into reusable system
Online print shop Flyeralarm has collaborated with packaging return network Reuse.Me to bring approximately 1 million A4 shipping boxes into its closed loop system, aiming to keep the packaging in circulation several times before it is recycled.
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ArticleRoyal Flora Holland ships flowers in new reusable, returnable bucket
Royal Flora Holland is launching a reusable cardboard bucket to transport its flowers in a bid to eliminate approximately 250,000 kg of cardboard annually, reduce supply chain costs, and boost efficiency.
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ArticleCould this new EU-funded project boost refillable packaging in Europe?
A new EU-funded scheme is aiming to scale up reusable packaging across Europe by working with organisations across the value chain to identify bottlenecks and design practical solutions that can work across different countries. To learn more about the objectives of this project, we caught up with Emmy Van Daele, Project Manager for INTERPOOL and Reuse Coordinator at Fair Resource Foundation.
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ArticlePallet wrappings and straps officially exempt from PPWR’s reuse targets
The European Commission has officially exempted businesses that use pallet wrappings and straps from the Packaging and Packaging Waste Regulation’s 100% reuse requirements, citing ‘disproportionate’ costs and supply chain impacts.
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ArticleThe ultimate guide to the Packaging and Packaging Waste Regulation in 2026
One year after the Packaging and Packaging Waste Regulation’s entry into force, where does our industry stand? Read on for a recap of the most significant developments over the last twelve months, from official updates to industry-wide action.
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ArticleWhy are so many reusable packaging companies failing?
Reusable packaging companies are shutting down at an alarming rate. Why is this happening, and what can be done to ensure the future viability of the sector? Mike Newman, CEO of Returnity, offers a firsthand perspective.
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ArticleRefill gains ground as Europe’s 2030 PPWR targets approach
Earlier this month, the Paris Expo Porte de Versailles in France hosted over 10,000 attendees and exhibitors for Paris Packaging Week, showcasing packaging innovations in beauty and luxury spaces. Olga Kachook, SPC Director at GreenBlue, details the highlights of the event and the growth of refillable formats in light of the PPWR’s 2030 targets.