All Reuse articles
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ArticleFilling the data gap – The European Reuse Barometer
A fascinating new tool has been launched to track the progress of resusable packaging solutions across Europe. In this article, the New European Reuse Alliance tells us more about some of the key findings from this initiative.
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ArticleBrazil mandates reverse logistics system for plastic packaging from 2026
Under a new Brazilian law, market operators must participate in a reverse logistics system for primary, secondary, and tertiary plastic packaging from January 2026 – meeting targets for 22% recycled content and a 32% recovery rate next year.
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ArticleGreiner and Air Up present refillable bottle that flavours water with scents
Greiner Packaging and Air Up’s leak-proof, refillable Click Bottle uses scent-based pods to add flavour to plain water without sugar, additives or calories. It is hoped to promote healthy hydration and complement active lifestyles.
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ArticleReusable cups at large venues claim to avoid 20 million single-use plastics
Reusable packaging provider r.World claims its reverse logistics and sanitizing solutions have kept 20 million single-use cups and foodware items out of landfills and avoided the production of over 110 tons of plastics.
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ArticleHow Rare Beauty’s disability-led approach rethinks cosmetics packaging
Accessible packaging design has hit the deadlines after actress Selena Gomez revealed that her own disability has influenced the size, shape, texture, and functionality of the containers for her cosmetics brand, Rare Beauty.
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ArticleHow US companies are using innovation to weather global storms
With a number of seismic shifts changing the economic landscape of the United States, how are American businesses navigating sustainable progress? Olga Kachook, director of the Sustainable Packaging Coalition, provides an overview of how different sectors are engaging with materials, formats, certification, and infrastructure in light of new tariffs, stripped-back funding, and more.
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ArticleAmcor provides mono-polypropylene refill stick for Cut By Fred’s shampoo
Cut By Fred’s Detox Stick Shampoo is now packaged in Amcor’s refillable, mono-polypropylene Exclusive stick; the partners aim for a straightforward, hygienic, and mess-free refill process, as well as recyclability at end-of-life.
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ArticleReloadable, airless eye cream pack produced by Aptar Beauty and Clarins
Aptar Beauty is rolling out airless, refillable packaging for Clarins’ eye cream product, with one reload expected to improve on the previous pack’s environmental impact by 73%.
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ArticleWRAP reveals UK Packaging Pact to drive systems, investments and data
WRAP has announced the UK Packaging Pact, a ten-year agreement seeking to avoid virgin materials, boost recyclability and recycled content, upscale reuse and refill, improve traceability, and more.
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PodcastEU policy and its impact on the container glass industry, with Vanessa Chesnot
Europe’s container glass industry is actively working towards the goal of achieving net zero emissions by 2050 – but how is policy supporting this goal? We spoke to Vanessa Chesnot, Head of Public Affairs and Product Policy at FEVE, to explore this question ahead of the dedicated session on Metals & Glass at the 2025 Sustainable Packaging Summit.
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ArticleReusable packaging industry rallies behind unified reuse symbol in Europe
Reusable Packaging Europe and the New European Reuse Alliance have led a joint industry statement calling for the European Union to introduce a ‘clear and enforceable’ symbol for consumer-facing reusable packaging, yet allow exemptions for individual assets in B2B operations.
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ArticleLoop reuse platform reaches commercial scale in France
Following pilots in markets including the U.S., Canada, the U.K., and Japan, TerraCycle’s reuse platform Loop has reached industrial scale in collaboration with Carrefour and a coalition of brands and retailers in France, with more than 370 products available across 345 supermarkets nationwide.
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ArticleVote in Packaging Europe’s 2025 Readers’ Award!
The nomination period for Packaging Europe’s 2025 Readers’ Award has ended, the finalists have been selected, and now it’s time for you to choose the winner.
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ArticleOver 92% of Ferrero’s packaging designed for recycling last year, report says
According to its 2024 Sustainability Report, Ferrero designed over 92% of its packaging for recycling in the last fiscal year, but it recognizes ongoing challenges with access to recyclate and flexible films.
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ArticleThe Brief: Do single-use plastic water bottles spell disaster for tourism?
As our summer vacations draw to a close, have we left mountains of single-use water bottles in our wake? In this edition of the Brief, we weigh up the necessity of plastic bottles at tourist destinations, factoring in both safety and convenience, and consider best practices for our future holidays.
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ArticleEvri and Vinted provide free reusable packaging for second-hand deliveries
Parcel delivery company Evri and second-hand fashion marketplace Vinted have teamed up to offer free reusable packaging at various Evri ParcelShop locations.
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ArticleNu Skin relaunch packaging targets reduced waste and carbon emissions
Beauty and wellness company Nu Skin has relaunched its ageLOC Tru Face line with packaging designed to cut down on waste, lower carbon emissions and utilize recycled materials.
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ArticleFrom zero to acquisition: How Wild’s iconic refillable deodorant was brought to life
Unilever recently acquired refillable deodorant company Wild for around £100 million. In this article, Jo Barnard, founder and creative director of industrial design and innovation agency Morrama, gives us an inside look into the design journey that took Wild from initial crowdfunded concept to global category leader.
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ArticleWhere is P&G in the pursuit of its sustainable packaging goals?
P&G reports that it has designed 80% of its packaging for recycling or reuse and exceeded this year’s target for FSC-certified virgin paper; yet it is 29% behind its virgin plastic reduction target for 2030, leading some to doubt the feasibility of its goals.
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ArticleClean Cult’s aluminium homecare bottles and carton refills reach new retailer
Clean Cult’s refillable aluminium bottles and recyclable, paper-based carton refills for home cleaning products are now available at Whole Foods Market, with the partners aiming to reduce single-use plastic in the homecare category.