All Reuse articles
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ArticleFlyeralarm brings 1 million shipping boxes into reusable system
Online print shop Flyeralarm has collaborated with packaging return network Reuse.Me to bring approximately 1 million A4 shipping boxes into its closed loop system, aiming to keep the packaging in circulation several times before it is recycled.
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ArticleRoyal Flora Holland ships flowers in new reusable, returnable bucket
Royal Flora Holland is launching a reusable cardboard bucket to transport its flowers in a bid to eliminate approximately 250,000 kg of cardboard annually, reduce supply chain costs, and boost efficiency.
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ArticleCould this new EU-funded project boost refillable packaging in Europe?
A new EU-funded scheme is aiming to scale up reusable packaging across Europe by working with organisations across the value chain to identify bottlenecks and design practical solutions that can work across different countries. To learn more about the objectives of this project, we caught up with Emmy Van Daele, Project Manager for INTERPOOL and Reuse Coordinator at Fair Resource Foundation.
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ArticlePallet wrappings and straps officially exempt from PPWR’s reuse targets
The European Commission has officially exempted businesses that use pallet wrappings and straps from the Packaging and Packaging Waste Regulation’s 100% reuse requirements, citing ‘disproportionate’ costs and supply chain impacts.
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ArticleThe ultimate guide to the Packaging and Packaging Waste Regulation in 2026
One year after the Packaging and Packaging Waste Regulation’s entry into force, where does our industry stand? Read on for a recap of the most significant developments over the last twelve months, from official updates to industry-wide action.
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ArticleWhy are so many reusable packaging companies failing?
Reusable packaging companies are shutting down at an alarming rate. Why is this happening, and what can be done to ensure the future viability of the sector? Mike Newman, CEO of Returnity, offers a firsthand perspective.
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ArticleRefill gains ground as Europe’s 2030 PPWR targets approach
Earlier this month, the Paris Expo Porte de Versailles in France hosted over 10,000 attendees and exhibitors for Paris Packaging Week, showcasing packaging innovations in beauty and luxury spaces. Olga Kachook, SPC Director at GreenBlue, details the highlights of the event and the growth of refillable formats in light of the PPWR’s 2030 targets.
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ArticleWhat is holding reusable packaging back?
A new report involving 115 reuse companies across Europe offers the most comprehensive snapshot yet of how reusable packaging systems are performing, what is holding them back, and what they need to scale. One of the key contributors, New ERA tells us more about what the future holds for this critical industry sector.
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ArticleGermany announces landmark new packaging regulation
Germany has transposed the Packaging and Packaging Waste Regulation into national law – raising recycling quotas for various materials and revising licensing and financing rules.
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ArticleIs it time for all trade shows to switch to reusable cups?
Borealis and Messe Düsseldorf piloted a reusable cup scheme at K Show 2025 with the aim of cutting waste and offering a ‘practical blueprint’ for advancing circularity at large-scale events. Philip Knapen, Borealis’ Application Development and Technical Service Manager for Consumer Products, tells us more about the company’s core learnings from the project.
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ArticleSykell’s reuse system for takeaway food now accepts prefilled packaging
Sykell has expanded its Einfach Mehrweg reuse system for takeaway containers to include prefilled packaging, hoping to scale up reuse operations for pre-packaged food.
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ArticleUnilever, L’Oréal and P&G join reuse project rolling out across Ottawa
Unilever, Procter & Gamble, and L’Oréal are among the participants in The Reuse City Canada Project, a city-scale reuse initiative run across Ottawa by Reposit and the Consumer Goods Forum’s Plastic Waste Coalition.
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ArticleSubmissions are open for the Sustainability Awards 2026!
The Sustainability Awards are open for submissions! From start-ups and universities to global brands and manufacturers, everyone is invited to nominate their packaging innovations for a crystal trophy – with zero entry fees.
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ArticleEco-Products launches packaging portfolio in UK
Eco-Products has officially launched its portfolio of reusable, recyclable and compostable packaging in the UK for the first time.
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ArticleUnilever launches new refillable Dove deodorant
Dove has unveiled a new collection of refillable deodorants, a move its parent company Unilever describes as “an important milestone in the continued growth of refill formats.”
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ArticleA status report on GLP-1 packaging: sizing, safety, security, and more
Weight-loss drugs keep gaining traction – is that a blessing or a curse for the packaging industry? We dive deeper into the implications of smaller portion sizes, pharmaceutical safety practices versus circular packaging initiatives, supply chain traceability, and more.
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ArticleBorealis and Messe Düsseldorf conclude K 2025 reusable cup pilot
Borealis has announced the conclusion of a reusable cup pilot held at Messe Düsseldorf during K 2025, involving 50,000 durable, lightweight reusable cups made from Borealis’ foamable polypropylene.
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PodcastLessons for scaling up reusable packaging
Legislation is driving an urgent need to scale up reusable packaging systems. What levers are available to us to shift from limited pilots to volume deployment? Noam Assael talks to Tim Sykes about the lessons Avery Dennison has drawn from market activities and collaborative projects - covering the wider preconditions for scale-up, the crucial need to optimize profitability, and why it’s necessary to mobilize the consumer as a key stakeholder in systemic change.
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ArticleThe packaging stories and trends to follow in 2026
Happy New Year! The Packaging Europe editorial team kicks off the New Year with its predictions for the year ahead – covering regulation, new innovations, the financial health of the packaging industry, reusable packaging, and much more.
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ArticleCircularity for plastics: the European Commission’s New Year’s Resolution
The European Commission has set out its plans to pursue a circular economy for plastics in 2026, such as proposing a Circular Economy Act, enforcing end-of-life criteria for mechanical recyclate, and introducing new customs codes for imports.