All Reuse articles
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ArticleAmcor provides mono-polypropylene refill stick for Cut By Fred’s shampoo
Cut By Fred’s Detox Stick Shampoo is now packaged in Amcor’s refillable, mono-polypropylene Exclusive stick; the partners aim for a straightforward, hygienic, and mess-free refill process, as well as recyclability at end-of-life.
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ArticleReloadable, airless eye cream pack produced by Aptar Beauty and Clarins
Aptar Beauty is rolling out airless, refillable packaging for Clarins’ eye cream product, with one reload expected to improve on the previous pack’s environmental impact by 73%.
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ArticleWRAP reveals UK Packaging Pact to drive systems, investments and data
WRAP has announced the UK Packaging Pact, a ten-year agreement seeking to avoid virgin materials, boost recyclability and recycled content, upscale reuse and refill, improve traceability, and more.
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PodcastEU policy and its impact on the container glass industry, with Vanessa Chesnot
Europe’s container glass industry is actively working towards the goal of achieving net zero emissions by 2050 – but how is policy supporting this goal? We spoke to Vanessa Chesnot, Head of Public Affairs and Product Policy at FEVE, to explore this question ahead of the dedicated session on Metals & Glass at the 2025 Sustainable Packaging Summit.
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ArticleReusable packaging industry rallies behind unified reuse symbol in Europe
Reusable Packaging Europe and the New European Reuse Alliance have led a joint industry statement calling for the European Union to introduce a ‘clear and enforceable’ symbol for consumer-facing reusable packaging, yet allow exemptions for individual assets in B2B operations.
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ArticleLoop reuse platform reaches commercial scale in France
Following pilots in markets including the U.S., Canada, the U.K., and Japan, TerraCycle’s reuse platform Loop has reached industrial scale in collaboration with Carrefour and a coalition of brands and retailers in France, with more than 370 products available across 345 supermarkets nationwide.
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ArticleVote in Packaging Europe’s 2025 Readers’ Award!
The nomination period for Packaging Europe’s 2025 Readers’ Award has ended, the finalists have been selected, and now it’s time for you to choose the winner.
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ArticleOver 92% of Ferrero’s packaging designed for recycling last year, report says
According to its 2024 Sustainability Report, Ferrero designed over 92% of its packaging for recycling in the last fiscal year, but it recognizes ongoing challenges with access to recyclate and flexible films.
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ArticleThe Brief: Do single-use plastic water bottles spell disaster for tourism?
As our summer vacations draw to a close, have we left mountains of single-use water bottles in our wake? In this edition of the Brief, we weigh up the necessity of plastic bottles at tourist destinations, factoring in both safety and convenience, and consider best practices for our future holidays.
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ArticleEvri and Vinted provide free reusable packaging for second-hand deliveries
Parcel delivery company Evri and second-hand fashion marketplace Vinted have teamed up to offer free reusable packaging at various Evri ParcelShop locations.
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ArticleNu Skin relaunch packaging targets reduced waste and carbon emissions
Beauty and wellness company Nu Skin has relaunched its ageLOC Tru Face line with packaging designed to cut down on waste, lower carbon emissions and utilize recycled materials.
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ArticleFrom zero to acquisition: How Wild’s iconic refillable deodorant was brought to life
Unilever recently acquired refillable deodorant company Wild for around £100 million. In this article, Jo Barnard, founder and creative director of industrial design and innovation agency Morrama, gives us an inside look into the design journey that took Wild from initial crowdfunded concept to global category leader.
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ArticleWhere is P&G in the pursuit of its sustainable packaging goals?
P&G reports that it has designed 80% of its packaging for recycling or reuse and exceeded this year’s target for FSC-certified virgin paper; yet it is 29% behind its virgin plastic reduction target for 2030, leading some to doubt the feasibility of its goals.
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ArticleClean Cult’s aluminium homecare bottles and carton refills reach new retailer
Clean Cult’s refillable aluminium bottles and recyclable, paper-based carton refills for home cleaning products are now available at Whole Foods Market, with the partners aiming to reduce single-use plastic in the homecare category.
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Article75% of companies could scrap voluntary targets for packaging laws by 2028
Gartner predicts that 75% of organizations will replace voluntary packaging goals with legislative guidelines by 2028, and encourages companies to achieve a competitive advantage by aligning with current and upcoming sustainability requirements.
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ArticleL’Occitane provides in-store refill machines and reusable aluminium bottles
In a bid to help consumers reduce their plastic consumption, L’Occitane en Provence offers reusable aluminium bottles and in-store dispensers for its liquid soap, shampoo, conditioner, and shower gel and oil products.
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ArticleRFID-enabled In Mold Labels from Avery Dennison track reusable plastic packs
Avery Dennison has launched three RFID-enabled In-Mold Labels (IMLs) to be embedded into reusable plastic packs during the injection moulding process, intended to facilitate accurate item-level scanning for greater visibility across operations.
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ArticleSidel helps PepsiCo’s Mexican bottler launch returnable PET and glass lines
PepsiCo’s exclusive bottler in Mexico, Grupo GEPP, has installed expanded bottling lines for returnable PET and glass, partnering with Sidel to pursue a 10% increase in returnable packaging solutions by 2030.
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ArticleWhat to expect from INC-5.2 – where is the Global Plastics Treaty now?
What does the Global Plastics Treaty draft text currently look like, and what can we expect from the upcoming round of negotiations? With the help of WWF, we take stock of our current position, and where we have left to go.
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ArticleElectrical connectors shipped in Smurfit Westrock’s corrugated cardboard pack
Smurfit Westrock has packed LPA Group’s electrical connectors in reusable, recyclable, and FSC-certified corrugated cardboard – a move set to phase out conventional bubble wrap and timber without sacrificing their protective qualities.