All Reuse articles
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ArticleWhy convenience is crucial for deposit return scheme success
Most consumers say they want to support recycling efforts, but what happens when participation doesn’t match intention? Marius Fraurud, head of TOMRA Collection, discusses why convenience is critical in terms of increasing participation in deposit return schemes.
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ArticleCircular&Co and The British Library team up for returnable cup scheme
Circular&Co has partnered with The British Library to implement Tap&Reuse, a zero-deposit system designed to replace single-use cups with cups that can be reused up to 1,000 times.
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ArticleClosed-loop system for 100% recycled plastic reusable cups to be implemented at Eurovision
Borouge International (formerly Borealis), OMV, Greiner Packaging and event supplier Altstoff Recycling Austria (ARA) have teamed up to create a closed-loop system for this year’s Eurovision Song Contest in Vienna, with 100,000 reusable cups made from 100% recycled plastic due to be used on-site.
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ArticleAldi, Lidl and Albert Heijn among retailers piloting reuse for mushrooms
Fost Plus is helping Albert Heijn, Aldi, Carrefour, Colruyt, Delhaize, and Lidl pilot reusable packaging for mushrooms in line with the Packaging and Packaging Waste Regulation’s upcoming ban on single-use plastics for fresh produce.
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ArticleTosca and Cabka design recycled plastic pallet for safe, clean reuse in EU
Tosca and Cabka have developed a new circular pallet made from 100% recycled plastic, designed to be safe to use, easy to clean, and compatible with automated pallet handling equipment across Europe.
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ArticleBusinesses including IKEA, SAP and Lego call on European Commission for ‘ambitious’ Circular Economy Act
Businesses including IKEA, SAP and Lego have written to the European Commission regarding the upcoming EU Circular Economy Act (CEA), calling for a European single market that allows circular solutions to scale by aligning regulatory requirements.
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ArticleRefillable cosmetic pack with one-handed ‘thumb-swipe’ closure revealed
Yonwoo presents Acto, a cosmetic pack with a thumb-swipe opening for convenient, one-handed dispensing – and a refill mechanism to reduce plastic waste.
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ArticleRefillable laundry detergent dispenser tackles waste through 'self-care ritual'
Ripl Efek’s refillable laundry detergent dispenser – comprising a stainless-steel vessel and an aluminium refill canister – is designed to tackle packaging waste, keep formulas away from plastics, and turn the refill process into an ‘intentional self-care ritual’.
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ArticleReuse pilot targets takeaway and grocery foods in European supermarkets
VTT Technical Research Centre of Finland and the University of Vaasa are advancing their reuse pilot for takeaway and grocery packaging, designed to be ‘as easy as buying a ready meal’ in European supermarkets.
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ArticleThe Greggs approach to recyclability, reduction, lightweighting and more
According to its latest sustainability report, Greggs fell short of its 25% lightweighting target for packaging in 2025; yet it has shifted its focus towards easier-to-recycle materials, and has apparently achieved 100% recyclable own-brand packaging, minus its hot drink cups.
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ArticleHow the EU is explaining the PPWR to consumers
The European Commission has published a fact sheet to help consumers understand the aims and implications of the Packaging and Packaging Waste Regulation. We examine how the document explains the legislation’s impact on the general public and addresses financial and practical concerns.
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ArticleEgg-sploring the Easter packaging landscape in 2026
With Easter fast approaching, Packaging Europe takes a look at the packaging landscape this holiday season, from recycled and recyclable formats to creative campaigns; and weighs up the challenges, including high prices and increased waste.
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ArticleIndustry reacts to new Packaging and Packaging Waste Regulation guidance
The European Commission’s new guidance document sets out to clarify elements of the Packaging and Packaging Waste Regulation, but what does the industry think? We consulted organizations and representatives to understand their views on the confirmed deadlines, rule exemptions and restrictions, logistical feasibilities, and remaining questions.
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ArticleGuidance document answers important questions about the PPWR
The European Commission has published a guidance document providing further clarity around the requirements of the Packaging and Packaging Waste Regulation, including exempted packaging formats, compostable packaging guidelines, rules around empty space and minimization, and much more.
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ArticleReuse sector backs Belgium holding packaging producers responsible for waste
In response to alleged pressure from some industrial lobbyists, members of the reuse sector have addressed a ‘letter of congratulations’ to Belgian policymakers for measures to hold packaging producers formally responsible for their waste.
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ArticleBorealis contributes polypropylene cups to reuse system across hospital cafés
Borealis and FSG Returnables have helped the Northamptonshire Healthcare NHS Foundation Trust introduce a reusable cup system to its hospital cafés, a move expected to reduce waste and lower Extended Producer Responsibility costs.
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ArticleWhat are the next steps for reusable packaging in retail?
In its latest report, the U.S. Plastics Pact sets out its vision for a successful reuse system in retail: a return-on-the-go model for food, home, and personal care products, starting in regions with existing reuse infrastructure.
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ArticleWhat mountain roads reveal about leadership, fear, and designing the future
To celebrate the company’s tenth anniversary, Searious Business founder Willemijn Peeters urges packaging businesses to ‘accelerate with purpose’ and tackle industrial, legislative, and financial roadblocks in pursuit of circularity at scale – and encourages industry leaders to join its Worst-Ever Packaging Challenge.
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ArticleOpen-sourced refill technology set to boost reuse systems in Global South
In a bid to upscale reuse in the Global South, Smartfill and DY|DX have open-sourced the core design and technical architecture of their dispensing systems for liquid FMCG products, first developed alongside Unilever and Bopinc.
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ArticleAustralia’s vision of a circular economy for packaging
The Australian Government’s Department of Climate Change, Energy, the Environment and Water (DCCEEW) is working to revise the national packaging regulation, with plans to revisit its kerbside recyclability grading framework this year.