All Reuse articles
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ArticleCoffee roaster pilots reusable plastic buckets from Jokey and circolution
Jokey and circolution are working alongside Kaffee Braun to pilot reusable polypropylene buckets for industrial applications – designed to be stacked, reused in high circulation volumes, and recycled at end-of-life.
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ArticleMars designs 67% of packaging for recycling, reuse or compost in latest report
In its latest sustainability report, Mars claims that over 67% of its consumer-facing packaging is designed to be reusable, recyclable or compostable – and reiterates industry-wide challenges with infrastructural limitations and access to food-safe recyclate.
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ArticleLola Valentina implements FedEx and Returnity’s reusable packaging system
Design firm and linen rental company Lola Valentina, based in Chicago, USA, has implemented the reusable packaging system developed by FedEx and Returnity to ship products within existing parcel workflows, integrated into the FedEx network.
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ArticleRetailers recommend grace period and clarification as PPWR approaches
Led by EuroCommerce, retailers and wholesalers have urged EU Environmental Ministers to enforce a twelve-month grace period and further clarification surrounding upcoming legal deadlines under the Packaging and Packaging Waste Regulation.
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ArticleWhy brands are integrating sustainability into other business operations
Why are so many big brands integrating their sustainability roles into other business operations – and what does that mean for packaging initiatives going forward?
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ArticleCompass Group and Cauli expand reusable smart food and drink system
Compass Group UK & Ireland has announced it is expanding the deployment of Cauli’s technology-based reusable food and drink system, with each piece of packaging said to be reusable up to 400 times.
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ArticleDS Smith supports fast track initiative for reusable e-commerce packaging in France
In collaboration with Re-Zip and the Raja Group, DS Smith has announced its support of the Reuse Fast Track initiative, aiming to develop a reusable fibre-based packaging solution with French e-commerce manufacturers and suppliers.
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ArticleKFC and Pizza Hut’s packaging progress revealed in parent company's report
From Pizza Hut implementing recycled polypropylene into its wing bowls to KFC investing in reuse models, Yum! Brands’ latest sustainability report details the packaging progress of multiple fast food giants – but reveals ‘limitations’ in its data and transparency.
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ArticleCarrefour sets out plan to avoid 5,000 tons of plastic and lower product prices
Carrefour plans to eliminate 5,000 tons of plastic from its packaging by removing excess material, introducing paper-based and reusable formats, and offering deposit-return products, with all savings used to lower product costs.
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ArticleHébert Group and Andritz upscale Dry Molded Fiber tray and lid production
PulPac licensee Hébert Group has partnered with Andritz to scale up production of Dry Molded Fiber trays and lids, aiming for water- and energy-efficient manufacturing that uses renewable or recycled fibres.
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PodcastWhat can we learn from the Petaluma Reusable Cup project? With Closed Loop Partners’ Carolina Lobel
What can we learn from city-scale reuse pilots? In our latest Packaging Europe podcast, Victoria Hattersley spoke with Carolina Lobel, Senior Director at the Closed Lop Center for the Circular Economy, about the findings from the Petaluma Reusable Cup project and what new reuse projects the consortium has in the pipeline.
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ArticleL’Oréal upscales reuse awareness campaign into new brands and products
L’Oréal Groupe has launched the third edition of its #JoinTheRefillMovement campaign, offering new refillable formats and refill machinery in a bid to help consumers close the value-action gap.
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ArticleDiving deeper into the EU's latest guidance on the PPWR
On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation in practice.
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ArticleFIFA permits single-use bottles in World Cup stadiums after reuse ban backlash
After facing backlash for its ban on reusable bottles at World Cup stadiums, FIFA has amended its guidelines to allow one factory-sealed, single-use plastic bottle per spectator – sparking further concerns about fan safety and packaging waste.
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ArticlePR3 alliance unveils global reusable packaging symbol
PR3: The Global Alliance to Advance Reuse has revealed a new global symbol designed to identify reusable packaging and reuse systems worldwide, selected after global market testing involving 1,275 respondents across 17 countries.
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ArticleEU Commission withdraws detailed opinion on German packaging law
The European Commission has withdrawn its detailed opinion regarding Germany’s draft Packaging Law Implementation Act, allowing it to enter into force alongside the Packaging and Packaging Waste Regulation.
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ArticleVetropack creates ‘Europe’s lightest Rhinewine bottle’
Glass packaging manufacturer Vetropack has launched two new innovations: a lightweight 0.75 litre that claims to be the lightest bottle of its kind in Europe, and a reusable Rhinewine bottle.
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ArticleFIFA bans reusable bottles from stadiums during World Cup matches
FIFA has made a last-minute decision to ban reusable bottles in stadiums during the World Cup 2026, sparking debate over whether fan safety is coming second to shareholder profit.
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ArticleAnnouncing the finalists of Packaging Europe’s Sustainability Awards 2026!
The Sustainability Awards 2026 are under way! Ten years on from the launch of the world’s most prestigious sustainable packaging competition, our expanded jury of 63 international experts has announced this year’s finalists in a new-and-improved range of categories.
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ArticleGlobal business coalition presents policy recommendations ahead of INC-5.4
The Business Coalition for a Global Plastics Treaty has published its latest policy recommendations ahead of INC-5.4 – encouraging negotiators to focus on clarifying obligations, improving transparency, and establishing a list of ‘problem’ substances during interim work.