Avery Dennison says that it has achieved a market first with the launch of a new certified portfolio of vegan labels, which contain no animal-derived components.

Additionally, every item in the portfolio was created without animal testing, or the use of GMOs of animal origin.

As a result, the collection has received approval from EVE VEGAN, an independent organization created by Vegan France, which works to promote vegan alternatives in different industries, including food and medicine.

At the time of launch, there are six paper facestocks, three adhesives and two liners in the collection, and they can be mixed and matched according to customer needs.

The company reports that each item offers a similar level of performance to non-vegan alternatives in both converting and application. Based on converter and end-user needs, there are plans to expand the range with new paper facestocks.

“Veganism goes beyond diet,” says Luuk Zonneveld, product manager at Avery Dennison. “It’s a philosophy and way of life centred on avoiding animal exploitation for food, clothing and everything else you can think of. Naturally, this extends into the world of packaging, and we’re excited to help brand owners take their dedication to being cruelty-free to the next level with these innovative labels developed by our R&D team.”

Suitable for the beauty, wine and spirits and food and beverage sectors, Avery Dennison hopes that the new labels will serve as a unique selling point for brands. As a result of the certification, it says that companies can let consumers know their entire purchase – packaging included – abides by their values.

“We’re very proud to have received EVE VEGAN certification and consider it a powerful symbol that lets brand owners, and their customers, know we take our commitments seriously,” concludes Luuk.