Two of Aldi’s own-label butter lines will now be sold in home-recyclable, paper-based wrap packaging – a move hoped to help remove over 10 tonnes of non-recyclable packaging from circulation every year.
In what is described as a ‘UK supermarket first’, Aldi will apply the recyclable wraps to its Specially Selected West Country and Yorkshire block butter. The new packs will roll out from next month.
“We are committed to minimizing plastic packaging at Aldi, and we are constantly exploring ways in which we can make a meaningful change to our products,” said Plastics and Packaging director Luke Emery. “Through the introduction of these new recyclable packaging innovations, we hope to help customers reduce plastic use when shopping for everyday items at Aldi.”
This transition is one of several attempts from Aldi to cut down on its plastic consumption. Earlier this year, it doubled the volume of sheets per toilet roll in select own-brand lines, aiming to cut out 60 tonnes of plastic packaging annually.
Furthermore, its own-label toothbrushes are now sold in cardboard packaging in a bid to unlock home recycling and remove around 17 tonnes of plastic packaging from its supply chain every year.
It has also announced its intent to transition all its own-brand soft drink and water bottles into 100% rPET alternatives to save 10,000 tonnes of virgin plastics, as well as incorporate 50% recycled content into its plastic packaging across the business by 2025.
Other developments in butter packaging include Sirane’s plastic-free, recyclable butter wrap made from coated papers. It is available with a range of different barrier options, as well as metallized finishes.
Additionally, Upfield has worked with Footprint, MCC, Pagès Group, and Emsur to produce a plastic-free, oil-resistant paper tub for its plant-based butters and spreads. The new pack is intended to replace over 25,000 tons of plastic waste every year.
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