Aldi has introduced new plastic-free packaging on its everyday own-label toothbrushes, contributing towards its goal of removing an estimated 17 tonnes of plastic packaging every year.
The supermarket has replaced the plastic and card packaging with a cardboard alternative, aiming to make it easier for customers to recycle at home without the need for separation. The change applies to Aldi’s two-packs of Dentitex Soft and Whitening toothbrushes.
Luke Emery, plastics and packaging director at Aldi, said: “Reducing plastic is a huge priority for us at Aldi, and we know how important it is to our customers too.
“We are continuously looking for innovative ways to modify our packaging, and making this change to our toothbrushes is another step forward in our ongoing work to remove plastic where possible.”
Earlier this year, Aldi also announced a trial of double toilet rolls across its own-label lines in selected stores, meaning customers can get double the volume of sheets per roll. The retailer hopes to reduce the size of the packaging and cut down on emissions during delivery.
Aldi also collaborated with Packamama to produce ‘flat’ wine bottles made entirely from recycled PET, said to be almost seven times lighter than glass alternatives and streamline both transportation and storage. Compared to traditional round bottles, the flat alternatives aim to take 30% of lorries off the road and lead to environmental benefits without reducing the amount of wine in a pack.
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