Aldi is doubling the volume of sheets per toilet roll in select own-brand lines in hopes of removing 60 tonnes of plastic packaging annually and cutting down on emissions during delivery.
In selling double toilet rolls, the retailer hopes to reduce the size of the packaging and fit more packs into delivery trucks – thus reducing the number of vehicles on the road and the number of journeys required to transport the products to stores. In turn, this is expected to lower the amount of CO2 emitted in transit.
The double toilet rolls will be trialled in the UK counties of the West Midlands, East Midlands, and Yorkshire. They will be sold in four, eight, and twelve packs.
Luke Emery, Plastics and Packaging director at Aldi, commented: “At Aldi, we’re working hard to reduce our environmental footprint wherever we can, and we’re always looking for new ways to make a difference.
“Reducing the plastic waste and carbon emissions related to such a widely-used product will have a huge positive impact, and it’s just one example of some exciting changes we have in the pipeline.”
In a previous move, Aldi joined its fellow UK Refill Coalition members – GoUnpackaged, Ocado Retail, and CHEP – in piloting an in-store refill system for dry goods at its Solihull store and online. The move was expected to cut down on single-use plastics.
Another development saw Sainsbury’s implementing recyclable paper packaging across its own-brand toilet paper and kitchen towel ranges with the expectation of saving 55 million pieces of plastic every year.
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