ProAmpac is commercializing its fibre-based, kerbside recyclable ProActive Recyclable RP-1050 as a replacement for the traditional plastic films used in overwrap packaging for bathroom tissue, paper towels, and feminine care products.
RP-1050 is described as versatile, high-performance, and easily recyclable. It is available in natural kraft and bleached versions, and makes use of flexographic printing in an effort to increase brand visibility and consumer engagement.
In ProAmpac’s view, flexible packaging facilitates easy storage, enables resealability, and reduces the likelihood of breakage in transit. Compared to rigid packaging, it is said to consume less energy and fewer natural resources during the production process; it is also thought to require fewer trucks for transportation, use less fuel, and generate fewer CO2 emissions.
RP-1050 was initially launched in North America but is also available in Europe and will come with local manufacturing options.
“RP-1050 is a prime example of a sustainable product with multi-regional applications, helping brands worldwide achieve their sustainability goals,” says Jim Tierney, vice president of Product Development for ProAmpac. “This platform has high water resistance and excellent seal characteristics designed for high-speed fin and lap seal form-fill-seal applications.”
Earlier this year, Tesco claimed to be the first supermarket to transition its own-brand pocket tissue multipacks into recyclable paper packaging. It sought to save 35 tonnes of soft plastic from being produced every year and keep plastic litter out of the environment.
Similarly, Aldi sought to remove 60 tonnes of plastic packaging from its own-brand toilet roll lines every year by doubling the volume of sheets per roll. The move was expected to fit more packs into delivery trucks, reduce the number of journeys required to deliver the products to stores, cut down on the number of vehicles on the road, and ultimately save CO2 emissions.
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