VPK Group, one of the founding members of the pan-European alliance Blue Box Partners, has launched ECOGRIP, a corrugated alternative to shrink wrap for the multi-packing of a wide range of bottles.

The new solution is designed to replace single-use shrink-wrap plastic for bottles between 330ml and 1.5 litres by providing what VPK describes as a recyclable and biodegradable corrugate solution for multi-packs.

Adaptable to different bottle styles on the market regardless of diameter, the company says that its product provides brands, retailers, and consumers with a multi-packing solution for four, six, or eight bottles.

VPK also argues that the solution’s ergonomic design makes it easy to transport, handle and store, and says that the corrugated board can be customised through a variety of print technologies for branding and on-shelf impact.

“Every business is now focused on sustainability,” comments Armin Höttges, managing director at Blue Box Partners.

“While we continue to see improvements in recycling rates for many packaging products, secondary packaging such as shrink-wrap falls into the category of single-use plastic which can create issues if not disposed of responsibly.

“This has resulted in considerable pressure from governments, environmental groups and consumers - all of whom are demanding packaging which is more sustainable and the launch of ECOGRIP now delivers a solution for brands that want an effective multi-packing option.”