All HolyGrail articles
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ArticleHolyGrail 2.0 enters final R&D phase and seeks highest technical validation
The HolyGrail 2.0 initiative is entering its final phase of R&D trials to prepare for market entry and the launch of a pilot market in France in 2024 – involving sorting and reprocessing trials for digitally watermarked rigid packaging, flexible plastics, and more.
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ArticleAldi aligns with HolyGrail 2.0 by trialling digital watermark technology
In the third phase of the HolyGrail 2.0 initiative, Aldi Nord and the Aldi South Group are implementing watermark technology into their packaging; this is hoped to improve sorting in waste facilities and optimise recycling in pursuit of circularity.
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ArticleHolyGrail 2.0 validates separation of food and non-food waste in PET recycling streams
The HolyGrail 2.0 digital watermarking initiative has apparently succeeded in separating food and non-food PET packaging waste streams in an industrial environment, with the development hoping to contribute towards the decontamination of food-grade PET output streams at recycling plants.
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ArticleHolyGrail 2.0 to launch pilot in French market, marking a new project phase
The HolyGrail 2.0 initiative has entered its next project phase, in which its digital watermarking technology will be tested for such features as detection, ejection, and purity at three industrial-level testing facilities in France and Germany.
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ArticleHolyGrail 2.0 concludes semi-industrial trials with successful validation
The HolyGrail 2.0 initiative has successfully validated the prototype detection unit for digital watermarks after semi-industrial testing that mimics real-life conditions, with a 99% detection rate and the opportunity to develop new, more granular post-consumer recycling streams that do not yet exist.
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ArticleLenor ditches opaque bottles and implements digital watermarking to improve recyclability
Procter and Gamble’s Lenor brand recently announced two important sustainability updates. It has transitioned away from opaque bottles to shrink-sleeved transparent ones, and integrated digital watermaking in a bid to simplify the sorting and recycling process.
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Article
Digital watermarking contexts: HolyGrail stakeholder panel
Throughout autumn 2021 of 2021, the HolyGrail 2.0 hosted a series of open house events in Copenhagen, the site of the latest semi-industrial trials of digitally watermarked packaging on municipal sorting lines.
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ArticleHow is HolyGrail 2.0 working in practice?
September was a busy month for the HolyGrail 2.0 project, which aims to simplify the process of sorting packaging waste through the use of digital watermarking technology.
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ArticleP&G announces commitment to net zero emissions by 2040
P&G has today announced its Climate Transition Action Plan to achieve net zero greenhouse gas (GHG) emissions across its supply chain by 2040, while setting out interim goals for 2030, which include packaging innovations for recyclability.
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ArticleHolyGrail 2.0 receives validation for prototype detection sorting unit
Following last week’s announcement that it has reached its semi-industrial trial stage, the digital watermarking initiative HolyGrail 2.0 has reached another milestone – the successful validation of its first prototype detection sorting unit.
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ArticleHolyGrail 2.0 project reaches semi-industrial trial stage
AIM and the Alliance to End Plastic Waste announced today a partnership to start semi-industrial trials in the next phase of the HolyGrail 2.0 project, which is testing digital watermarks for the intelligent sorting of packaging waste.
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ArticleFinalist interviews: HolyGrail project leader underlines value of collaboration
Today Gian De Belder, packaging technologist, Procter and Gamble, and project leader of the HolyGrail project (finalist in the ‘Driving the circular economy’ category), discusses how collaboration is key to solving sustainability challenges.