Paper-based packaging solution provider Graphic Packaging International has partnered with Estrella to replace all its plastic shrink wrap packaging, equivalent to 99 tonnes annually, with paperboard alternatives on multipack cans.

In an effort to meet its commitment to achieving more eco-sustainable packaging in 2021, Estrella Damm has launched a unique rounded-corner pack, designed and developed by Graphic Packaging.

The companies hope that their new pack will stand out on the supermarket shelves with its novel silhouette, and that its range of opening options will not only make interesting merchandising options possible, enhancing the point of sale, but they will also elevate the consumer experience.

According to Ana González, innovation and design manager at Graphic Packaging: “This is the first structure of its kind in the beverage market. We have worked closely with Estrella Damm’s team to ensure that the plastic replacement solution created is innovative and strengthens the brand. The elevated shelf appeal of this solution is the culmination of a long and successful collaboration between Graphic Packaging and Estrella Damm.”

Designed with the aim of making a functional as well as aesthetically pleasing pack, the solution wraps tightly around the cans, protecting them from damage as they move through the supply chain. In addition to its design, it is made from recyclable paperboard.